Victoria Distillers has crafted the official cocktail for Pantone’s colour of the year. (Facebook/ Empress 1908 Gin)

Victoria distillery crafts official cocktail for the Pantone Colour of the Year

Classic Blue is the official colour of the year for 2020

A local distillery crafted the signature cocktail of the year for Pantone, the company which decides the official colour of the year.

For 2020 the official colour is classic blue, a colour Pantone said was chosen for its ability to instill calmness and connection, promising stability as we head into a new decade.

“We are living in at time that requires trust and faith,” said Leatrice Eiseman, executive director at the Pantone Color Institute in a statement. “Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

ALSO READ: Young Victoria distillery earns prestigious Scotch awards

People will begin seeing the colour everywhere, from furniture to fashion and now even at the bar.

Victoria Distillers was chosen by Pantone to craft the official colour cocktail and used its famous blue Empress 1908 Gin to craft the drink.

“Pantone actually reached out to Empress 1908 over Instagram, and gave us very minimal details but asked if we’d be interested in creating the cocktail of the year,” said Jessalyn Pechie, marketing manager at Victoria Distillers. “They couldn’t tell us the colour until were in and signed a non-disclosure agreement.”

Soon the team got to work on crafting the perfect drink.

The gin gets its natural indigo colour from the butterfly pea blossom, but keeping things a classic blue took some creativity.

“Any time you add something remotely acidic it turns into a lavender or light pink colour,” Pechie said. “So we made it a more spirit-filled cocktail that was much more alkaline.”

ALSO READ: Sooke distillery launches Canada’s first non-alcoholic gin

The Classic Blue Cocktail stays true to its colour thanks in part to the use of the official tea blend of the year from Vancouver-based TEALEAVES, which also uses the butterfly pea blossom.

The cocktail was served at Pantone’s official kickoff event in New York City on Dec. 4.

Anyone interested in trying the cocktail can find the recipe below:

Classic Blue

1 3/4 oz Empress 1908 Gin

1/3 oz Giffard Pamplemousse

1/3 oz Dry Vermouth

1/3 oz TEALEAVES Classic Blue Tea

Express lemon peel

Method: Stir ingredients on ice. Strain into chilled a Nick & Nora glass. Express lemon peel and garnish with a grapefruit peel (or blueberries for an extra pop of Classic Blue).

nicole.crescenzi@vicnews.com

Like us on Facebook Send a Tweet to @NicoleCrescenzi
and follow us on Instagram

Food and Drink

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Best of the City: This year’s winners

Nanaimo News Bulletin presents full results of our 2020 Best of the City readers’ survey

Nanaimo under a thunderstorm watch tonight

Environment Canada forecasts downpour and possible thunder and lightning

B.C. Greens hurrying to get candidates in place for provincial election

No candidates announced yet in Nanaimo, Nanaimo-North Cowichan or Parksville-Qualicum

B.C. reports 91 new cases as officials remain worried over ‘clusters of COVID-19

There have now been a total of 8,395 cases in B.C. since the pandemic began

Canada’s active COVID-19 cases top 10,000 as daily new cases triple over the past month

Dr. Tam repeated her warning to young people, who have made up the majority of recent cases

First 8 months of fatal overdoses in B.C. have now exceeded 2019 death toll

Nine people died every two days in August, BC Coroners Service data shows

Cops for Cancer: COVID-19 can’t stop Tour de Rock

‘having the chance to come back and ride this year means everything to me’

Masks and temperature checks now mandatory to enter Nanaimo’s Woodgrove Centre

Mall says it’s the first in B.C. to put the measures in place

Nanaimo RCMP shut down illegal racing and stunt driving site at Duke Point

Police “swoop in” to seize vehicles and issue violation tickets

Snuneymuxw, province sign land transfer agreement that includes parts of Mount Benson

First Nation sees economic development opportunities through forestry partnerships

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Liberal effort to reset policy agenda panned by rivals as too much talk, not action

Trudeau said it’s ‘all too likely’ families won’t be able to gather for Thanksgiving next month

Most Read