Millennials more likely to attend Remembrance Day ceremonies: poll

Millennials more likely to attend Remembrance Day ceremonies: poll

Canadians between 18 and 34 are the ones most likely to pay their respects in person

A new survey suggests millennials are leading a gradual resurgence of interest when it comes to attending Remembrance Day ceremonies.

The poll conducted by Ipsos on behalf of Historica Canada found that 29 per cent of respondents plan to attend a ceremony to honour fallen soldiers on Nov. 11, up three per cent from last year and marking a return to recent highs established in 2015.

VIDEO: Canadian veterans fight to reinstate lifelong pensions

But the online survey suggests Canadians between 18 and 34 are the ones most likely to pay their respects in person.

The poll found 37 per cent of millennial respondents planned to attend a ceremony, well ahead of the 29 per cent of baby boomers over age 55 who were surveyed.

Just 23 per cent of survey participants aged between 35 and 54, classed as members of generation X, expressed an intention of going to an official ceremony.

Historica Canada says the surge in interest in attending Remembrance Day ceremonies may be the result of increased efforts to share veterans’ stories in schools and other public spaces, exposing younger generations to real-life accounts of time in combat.

Historica Chief Executive Officer Anthony Wilson-Smith said veterans relaying the horrors of war in person in Canadian schools, or sharing their anecdotes in online archives, have had a chance to make an impression on a demographic that often gets a “bad rap.”

Wilson-Smith said both the survey results and his own experience suggest millennials are engaged and patriotic, adding that ready access to information beyond Canada’s borders may also play a role.

“We’re more aware of our place in the world, and that translates into greater appreciation of sacrifice in a global context,” he said in a telephone interview.

The survey found that 73 per cent of participants have heard directly from veterans at some point in their lives.

Of those, 43 per cent said their exposure came either through a school presentation or through watching an archived account on film or online. Just 30 per cent said their interaction stemmed from conversation with a veteran they personally know.

Shifting demographics may also be driving the gradual rekindling of interest in Remembrance Day ceremonies, which appeared to hit a low back in 2008 when only 16 per cent of respondents to a survey held at the time indicated plans to attend one.

“We do see that very often, those who have come here from other countries have a greater appreciation for the values of this country and the things that people have gone through,” he said. “Because they come from countries, sometimes, that are war-torn themselves. They’re grateful for this peaceful environment here, but also how it came to be that way.”

Numbers from the Ipsos survey suggested, however, that plans to attend a ceremony did not necessarily equate with intentions of wearing a traditional red poppy.

Seventy per cent of millennial poll participants planned to don one compared to 72 per cent of gen X respondents and 88 per cent of those from the baby boomer bracket.

The survey of 1,003 Canadians was conducted online between Oct. 24 and Oct. 26. The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

Michelle McQuigge , The Canadian Press

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Vancouver Island Symphony’s Back Row Brass Quintet – including trumpeter Mark D’Angelo, tuba player Nick Atkinson and French horn player Karen Hough (from left) – are touring the Nanaimo area with Christmas Under the Big Tent. (Photo courtesy HA Photography)
Vancouver Island Symphony brass quintet presents outdoor Christmas concert series

Performances coming to venues in Parksville and Lantzville starting Dec. 6

Adam Walker visits the VI Free Daily/PQB News studios. (Peter McCully photo)
AUDIO: Parksville-Qualicum’s new MLA eager to get to work

Adam Walker stops by PQBeat podcast studio to discuss politics and more

Firefighters try to put out a structure fire on the Island Highway in Nanoose Bay early Saturday morning. (Nanoose Bay Volunteer Fire Department photo)
Horses in nearby stable saved as building burns down in Nanoose Bay

Firefighters called out in the early-morning hours Saturday

Nanaimo RCMP sought help in locating Jada Charlie-Carlson, 17. (Nanaimo RCMP photo)
UPDATE: Nanaimo RCMP say 17-year-old girl who was missing has been found safe

Police sought help in locating teen who hadn’t seen her family members for a month

People wearing face masks to help curb the spread of COVID-19 cross a street in downtown Vancouver, on Sunday, November 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. reports 17 COVID deaths, 1,933 new cases as hospitalizations surge over the weekend

There are 277 people in hospital, of whom 59 are in ICU or critical care

(Black Press Media files)
B.C. to test emergency alert system on cell phones, TVs, radios on Wednesday

The alert is part of a twice yearly test of the national Alert Ready system

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Canada’s inability to manufacture vaccines in-house will delay distribution: Trudeau

First doses of COVID-19 vaccine expected in first few months of 2021, prime minister says

Phillip Tallio was just 17 when he was convicted of murder in 1983 (file photo)
Miscarriage of justice before B.C. teen’s 1983 guilty plea in girl’s murder: lawyer

Tallio was 17 when he pleaded guilty to second-degree murder in the death of his 22-month-old cousin

This undated photo issued by the University of Oxford shows of vial of coronavirus vaccine developed by AstraZeneca and Oxford University, in Oxford, England. Pharmaceutical company AstraZeneca said Monday Nov. 23, 2020, that late-stage trials showed its coronavirus vaccine was up to 90% effective, giving public health officials hope they may soon have access to a vaccine that is cheaper and easier to distribute than some of its rivals. (University of Oxford/John Cairns via AP)
VIDEO: How do the leading COVID vaccines differ? And what does that mean for Canada?

All three of the drug companies are incorporating novel techniques in developing their vaccines

An aerial shot of Cedar Valley Lodge this past August, LNG Canada’s newest accommodation for workers at the project site in Kitimat. This is where several employees are isolating after a COVID-19 outbreak was declared last Thursday (Nov. 19). (Photo courtesy of LNG Canada)
Forty-one positive COVID-19 cases associated with the LNG Canada site outbreak in Kitimat

Thirty-four of the 41 cases remain active, according to Northern Health

Brenda Schroeder thought she was reading it wrong when she won $100,000 from a Season’s Greetings Scratch & Win. (Courtesy BCLC)
New home on the agenda after scratch ticket win in Saanich

Victoria woman set to share her $100,000 Season’s Greetings lottery win

7-year-old Mackenzie Hodge from Penticton sent a hand-written letter to premiere John Horgan asking if she’d be able to see her elf, Ralph under the new coronavirus restrictions. (John Horgan / Twitter)
Elf on the shelf an acceptable house guest, B.C. premier tells Penticton girl

A 7-year-old from Penticton penned a letter asking if she’d be allowed to see her elf this year

Workers arrive at the Lynn Valley Care Centre seniors home, in North Vancouver, B.C., on Saturday, March 14, 2020. It was the site of Canada’s first COVID-19 outbreak in a long-term care facility. THE CANADIAN PRESS/Darryl Dyck
Rapid tests ‘not a panacea’ for care homes, Dr. Bonnie Henry says

B.C. lacks capacity for daily tests of thousands of workers

Most Read