Primetime Olympics coverage drops 7% from Sochi

Numbers show spike in late-night viewership because of time difference in Pyeongchang

A security person stands near the Olympic flags during a ceremony to mark the start of the flag’s tour for the Winter Olympic Games Beijing 2022 at a section of the Great Wall of China on Tuesday. (Ng Han Guan/Ap Photo)

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a seven-per-cent decline from the Winter Olympics of 2014.

The Nielsen company said the NBC-only average in primetime was 17.8 million, or a 17-per-cent decline from Sochi. In 2014, NBC only offered primetime coverage on the network, and did not have simultaneous programming on cable and online.

NBC said the viewership helped make the Olympics profitable. Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end.

One growth area in Pyeongchang was in the late-night time period. Because of the time difference, post-11:30 p.m. was filled with live competition. NBC’s late-night show averaged 8.4 million viewers, up from 5.6 million in Sochi and more than any other Winter Olympics since 1988.

In a reflection of how traditional television viewership is changing, NBC said the primetime Olympic coverage throughout the Olympics (19.8 million) essentially doubled the viewership of ABC, CBS and Fox combined during that period.

The Olympics dominated TV: No other program beat it in the ratings while the games were on. In contrast, during the 2006 Olympics, the games were the night’s top-rated program on only eight of 17 nights.

David Bauder, The Associated Press

Just Posted

Nanaimo Sport Achievement Awards announce winners

VIU women’s volleyball is Team of the Year, Presidents Cup lacrosse is Sports Story of the Year

Vehicle smashes through front of furniture store in Nanaimo

No injuries reported in Friday afternoon incident on Mostar Road

Island Health dealing with ‘surge’ of measles vaccination requests in Nanaimo

No measles cases on Vancouver Island says Island Health

High school students converge on Nanaimo for Skills Canada competition

Winners will head to provincial event in Abbotsford later this year

More sailings coming to 10 BC Ferries’ routes

Transportation Minister Claire Trevena said the sailings were originally cut in 2014

National Energy Board approves Trans Mountain pipeline again

Next step includes cabinet voting on the controversial expansion

Beefs & Bouquets, Feb. 21

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail bulletinboard@nanaimobulletin.com

Reports of rashes prompt closure of all Harrison Hot Springs pools

Public pool available after Fraser Health shut down all five mineral pools until further notice

Girl heard saying ‘Help my Dad’ in suspicious radio message on Vancouver Island

Police asking for help following mysterious signals from somewhere between Comox and Sayward

Maple Sugar Festival features family fun, francophone-style

Maple bar drinks will be poured through ice luge at festival showcasing French Canadian culture

Governance top of mind as Nanaimo council works on its strategic plan

Council working with facilitator to develop draft plan, public consultation still to come

City of Nanaimo needs a new garbage truck due to population growth

New automated truck comes with price tag of $430,000

Two more measles cases confirmed in Vancouver

It brings the number of total cases within the city connected to the outbreak to ten

Most Read