Gary Haupt (right) lost his upcoming job as Penticton’s Cherry Lane Shopping Centre Santa for the holiday season after posting this image and another crude photo to Facebook. Jennifer Andrews, dean of the Victor Nevada Santa School in Calgary, Alta., said it’s lamentable but Santa must be held to a higher standard. (Photo from Facebook)

Gary Haupt (right) lost his upcoming job as Penticton’s Cherry Lane Shopping Centre Santa for the holiday season after posting this image and another crude photo to Facebook. Jennifer Andrews, dean of the Victor Nevada Santa School in Calgary, Alta., said it’s lamentable but Santa must be held to a higher standard. (Photo from Facebook)

‘What would Santa do?’: Head of Santa school agrees with firing of Penticton man

Jennifer Andrews said the incident is lamentable, but Santa is held to a higher standard

Those that attend Canada’s Santa school are asked one very important question when it comes to dealing with tricky situations: What would Santa do?

Jennifer Andrews, dean of Victor Nevada Santa School in Calgary, Alta., said that while she can empathize with Penticton’s Gary Haupt, who was recently fired as Santa from the Cherry Lane Shopping Centre for posting crude images of himself as the man in red on social media, those portraying Santa are held to a higher standard.

“This goes well beyond social media, it goes back to how you compose yourself as an individual right from the beginning. Social media is merely a reflection of what you’re doing,” said Andrews.

“I did hear about (Gary and his situation) and it is really lamentable and I hate it when these unfortunate things happen surrounding children, first and foremost, and Santa and the image of Santa.”

Andrews said that Santa’s that go through the school are warned to be careful about their image, since they are representing a character much larger than themselves.

READ MORE: Crude photos land Penticton’s Santa on the ‘naughty list’

“You really have to be careful, because you’re in somewhat in a position of authority, so you have to be careful with that,” said Andrews. “As it relates to (Cherry Lane), there are a lot of clients and malls that hire Santa, and you are their image for that time. You’re the front man, and everybody is coming there to see you.”

Haupt had a contract with Cherry Lane to act as the mall’s Santa beginning Nov. 30, but the contract was terminated on Wednesday after a complaint arose after he posted images of himself as Santa on Facebook that depicted him drinking from a flask and pretending to grab a woman’s breasts.

“Santa really has to be without blemish. He’s really there for the kids, whether they’re under 10 years of age or over 99 – because we’re all kids at heart – and there’s this big image that needs to be upheld,” said Andrews.

She acknowledges that sometimes Santa can be put in tricky situations when the client or customer wants them to take a crude photo or engage in lewd behaviour, for example, so the school advises them to think like they’re the real Santa.

“We tell them that Santa never takes a leaded drink on the job, he never smokes on the job, he never says questionable things, he never says suggestive things,” said Andrews. “Sometimes the client will request this kind of stuff, so we tell them that they always have to stay in character and remember, ‘I am in character, I am Santa right now.’ and they’re portraying him on his behalf when he can’t be there.

“So really, you just have to think ‘What would Santa do?’ so we have a saying here about W.W.S.D. and you really have to know what that is.”

Andrews said the school encourages its Santas to dig deep and find their character in the role, so that each Santa is unique and not “cookie cutter.”

She said they often tell them to be like snowflakes – unique and beautiful – and their role is like an iceberg, there is so much more beneath the surface than just a red suit and a white beard.

Haupt said he stand behind the photos, which were taken in jest, and added that he is not upset with the person who complained but believes Cherry Lane should have shown leadership, rather than terminating him.

Representatives with Cherry Lane Shopping Centre have not returned a request for comments on this matter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Nanaimo Regional General Hospital. (News Bulletin file photo)
COVID-19 outbreak declared at Nanaimo’s NRGH

Two staff members and one patient have tested positive

A long-term care worker receives the Pfizer vaccine at a clinic in Nanaimo earlier this month. (Island Health photo)
All seniors in long-term care on the Island will be vaccinated by the end of this weekend

Immunization of high-risk population will continue over the next two months

Environment Canada is forecasting snow for the east Vancouver Island region the weekend of Jan. 23. (Black Press file)
UPDATE: Snowfall warning issued for Nanaimo area, up to 5 cm forecast

Snow to begin Saturday night, according to Environment Canada

Chartwell Malaspina Care Residence in Nanaimo. (News Bulletin file photo)
New positive COVID-19 case at Nanaimo care home, where outbreak was declared

Chartwell Malaspina Care Residence employee is isolating, says Island Health

Emergency crews were called to a semi-truck crash along the Trans-Canada Highway at Oyster Sto’Lo Road on Friday, Jan. 22. (Cole Schisler/Black Press)
Semi truck crashes off the side of the highway in Ladysmith

Driver taken to hospital as precaution after single-vehicle crash Friday

Terry Keogh, an RDN Transit driver, used his paramedic skills the morning of Jan. 22 after coming across an unconscious woman along his route in downtown Nanaimo. (RDN Transit photo)
RDN Transit driver stops his bus and helps get overdosing woman breathing again

Former EMT from Ireland performed CPR on a woman in downtown Nanaimo on Friday

Actions of Vancouver Island RCMP emergency response team members prevented a potential head-on collision accident on the Trans-Canada Highway on Jan. 19, says Nanaimo RCMP. (News Bulletin file)
Eight cars evade vehicle driving on wrong side of highway, says Nanaimo RCMP

Incident occurred near Trans-Canada Highway-Morden Road intersection earlier this week

Comox Valley RCMP are looking for witnesses after the theft of a generator worth thousands of dollars. Photo supplied
RCMP asking Vancouver Island residents to watch for stolen generator

Vehicle may have been travelling on Highway 19

Emergency crews were called to a crash involving a hatchback and a taxi minivan at the intersection of Fitzwilliam, Pine and Third streets on Friday afternoon. (Greg Sakaki/News Bulletin)
Driver hurt as taxi and hatchback crash in Nanaimo

Collision happened Friday at intersection of Fitzwilliam, Pine and Third streets

BC Coroners Service is currently investigating a death at Canoe Cove Marina and Boatyard in North Saanich. (Black Press Media File)
Drowning death in North Saanich likely B.C.’s first in for 2021

Investigation into suspected drowning Monday night continues

Chief Public Health Officer Theresa Tam speaks during a daily briefing in Ottawa. (THE CANADIAN PRESS/Adrian Wyld)
31 cases of COVID-19 variants detected in Canada: Health officials

Dr. Theresa Tam made announces 13 more variant COVID-19 cases in Canada

A 75-year-old aircraft has been languishing in a parking lot on the campus of the University of the Fraser Valley, but will soon be moved to the B.C. Aviation Museum. (Paul Henderson/ Chilliwack Progress)
Vintage military aircraft moving from Chilliwack to new home at B.C. Aviation Museum

The challenging move to Vancouver Island will be documented by Discovery Channel film crews

A video posted to social media by Chilliwack resident Rob Iezzi shows a teenager getting kicked in the face after being approached by three suspects on Friday, Jan. 22, 2021. (YouTube/Rob i)
VIDEO: Security cameras capture ‘just one more assault’ near B.C. high school

Third high-school related assault captured by Chilliwack resident’s cameras since beginning of 2021

FILE - In this Feb. 14, 2017, file photo, Oklahoma State Rep. Justin Humphrey prepares to speak at the State Capitol in Oklahoma City. A mythical, ape-like creature that has captured the imagination of adventurers for decades has now become the target of Rep. Justin Humphrey. Humphrey, a Republican House member has introduced a bill that would create a Bigfoot hunting season, He says issuing a state hunting license and tag could help boost tourism. (Steve Gooch/The Oklahoman via AP, File)
Oklahoma lawmaker proposes ‘Bigfoot’ hunting season

A Republican House member has introduced a bill that would create a Bigfoot hunting season

Most Read