Regional District of Nanaimo is looking into re-branding itself.
Directors approved a recommendation at their Tuesday meeting which directed staff to prepare a report that will “provide initiative to determine the process that would allow the RDN to consider a change of name.”
“The motion is really to have a look at whether or not we want to change the name and kind of have some discussions around that,” said Bill Veenhof, RDN board chairman. “I think I’m on solid ground when we say that the Regional District of Nanaimo is the only regional district that’s named directly after a city within it.”
Veenhof said there’s a sense there should be a discussion on whether the regional district wants to identify itself more with the larger area.
Regional district staff anticipate a report will be prepared by mid-February.
Veenhof said he didn’t have an estimate for how much a name change would cost, but staff will advise directors about this in its report.
“It’s everything from changing stationary, to changing signage. I can speculate and say some of that you can transition … but understanding what the costs will be is going to be an important thing for consideration and discussion,” said Veenhof.