Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Pamela Anderson promotes Island animal sanctuary with billboard campaign

Island celebrity pushing animal compassion, vegan lifestyle, on behalf of RASTA Sanctuary

Pamela Anderson is turning people on to a different kind of sexy in a new awareness campaign in support of the Rescue And Sanctuary for Threatened Animals in Chemainus and the vegan lifestyle.

The Ladysmith-born actress appears on a stationary billboard situated on the Pat Bay Highway on the Saanich Peninsula and on three rotating electronic displays south of Duncan across from the Old Farm Market. She’s featured alongside Zeus the turkey, Ella the cow and Eddie the steer, and special needs pig Pirate.

The message conveyed is “Compassion is Always Sexy, choose vegan.”

“As a life-long advocate for animals starting here on Vancouver Island as a little girl, I am honored to support RASTA, a sanctuary that allows threatened animals to live in community and be happy and safe together, ” Anderson said in a statement. “I’ve visited many sanctuaries around the world and I was proud to find a sincere sanctuary close to home.

“My family loves to visit and volunteer regularly. In times like these we can’t forget that peace starts on our plate and that pandemics are caused by eating animals. Slaughterhouses, international animal abuses are dangerous to every species, including humans. End species-ism, eat your vegetables, support your local sanctuary. Animals are our friends, not food.”

Lucie Cerny, who runs the RASTA Sanctuary, said Anderson’s support means the world to the organization. Anderson also recently provided funds and labour for the building of a new barn to house animals at the sanctuary on Chemainus Road that’s already taking shape.

Related story: Pamela Anderson pledges to help build barn for Vancouver Island farm animal rescue

“It’s a tremendous honour to have the endorsement of Ms. Pamela Anderson which essentially enables our message of compassion for all animals to reach a much larger audience,” said Cerny.

RASTA is paying for the billboard advertising till the end of June and having Anderson as the spokesperson brings instant recognition for the organization’s aims and ambitions.

“Being our 20th year in rescue, it’s all coming together now,” said Cerny. “It’s been a hard, rocky road even since we moved to the Island.”

RASTA originated in Alberta before Cerny moved to Chemainus in part for a better climate to shelter the animals. About 115 animals are currently housed there.

“This collaboration aims to bring attention to the work the sanctuary does on behalf of abandoned and abused animals,” noted RASTA’s assistant manager Andrew Hill.

“The message ‘Compassion is Always Sexy’ compels viewers driving by to consider the way in which we view and love various species of animals in our society, drawing on the long-time advocacy of both Ms. Anderson and of RASTA Sanctuary. We hope that this message will be able to reach a wide audience, and will draw support for the work the sanctuary does as we face new challenges during this unprecedented time of COVID-19.”

Since moving to the Island, Cerny has hoped to enhance the educational aspects of the sanctuary and this campaign will make that happen. “This has been a dream of mine for over a decade,” she said.

With Anderson funding a new barn, it will ease a significant burden for Cerny in housing and caring for the animals.

The foundation for the walls was due to be completed this week. “We’ve been delayed a bit with the weather,” Cerny noted.

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.

animal welfareVegan and Vegetarian

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Just Posted

Police in Nanaimo hope to find the owner of a Giant Reign mountain bike that was seized after a man was spotted riding it without a helmet on the wrong side of the road on Christmas Eve. (Photo submitted)
Nanaimo RCMP suspicious to find expensive bike covered in layer of duct tape

Police looking for owner of Giant Reign mountain bike that they believe was stolen

A still from surveillance footage showing a confrontation in the entranceway at Dolly’s Gym on Nicol Street on Friday morning. (Image submitted)
Troublemaker causes pain and damage at downtown Nanaimo gym

VIDEO: Suspect breaks fire alarm, slams door on business owner’s foot after attempting to defraud her

Scott Saywell, Nanaimo Ladysmith Public Schools’ superintendent and CEO, has seen his contract renewed for four years, the district announced Wednesday. (SD68 YouTube screenshot)
Nanaimo school district renews superintendent’s contract for four years

‘Singing superintendent’ Scott Saywell under contract through 2024-25 school year

Cyclists pick up swag and cycling trail maps at city Bike to Work Week ‘celebration station’ a few years ago. (News Bulletin file photo)
City of Nanaimo’s active transportation plan will be about more than infrastructure

City working on goals to double walking trips and quintuple cycling and busing trips

Nanaimo RCMP seek public assistance after numerous tire slashings between Jan. 12-14. (News Bulletin file)
20 tires punctured in ‘slashing spree’ in Nanaimo

Nanaimo RCMP ask for any tips about Jan. 12-14 incidents in Country Club and Boxwood areas

Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry head for the press theatre at the B.C. legislature for an update on COVID-19, Jan. 7, 2021. (B.C. government)
B.C.’s COVID-19 spread steady with 509 new cases Friday

Hospitalized and critical care cases decline, nine deaths

Seasonal influenza vaccine is administered starting each fall in B.C. and around the world. (Langley Advance Times)
After 30,000 tests, influenza virually nowhere to be found in B.C.

COVID-19 precautions have eliminated seasonal infection

Prime Minister Justin Trudeau listens to a question during a news conference outside Rideau cottage in Ottawa, Friday, January 8, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau says Canada’s COVID vaccine plan on track despite Pfizer cutting back deliveries

Canadian officials say country will still likely receive four million doses by the end of March

Jobs Minister Ravi Kahlon shared a handwritten note his son received on Jan. 13, 2021. (Ravi Kahlon/Twitter)
Proud dad moment: B.C. minister’s son, 10, receives handwritten note for act of kindness

North Delta MLA took to Twitter to share a letter his son received from a new kid at school

Lilly and Poppy, two cats owned by Kalmar Cat Hotel ownder Donna Goodenough, both have cerebellAr hypoplasia, a genetic neurological condition that affects their ability to control their muscles and bones. Photo by Alistair Taylor – Campbell River Mirror
VIDEO: Wobbly Cats a riot of flailing legs and paws but bundles of love and joy to their owner

Woman urges others to not fear adopting cats with disabilities

Dr. Shannon Waters, the medical health officer for the Cowichan Valley Region, is reminding people to stay the course with COVID-19 measures. (File photo)
‘Stay the course’ with COVID measures, Island Health reminds

Limit social activity, wash hands, wear a mask, and isolate if you feel sick

Cowichan Tribes members line up at a drive-up clinic on Wednesday, Jan. 13 to receive the first doses of the COVID-19 vaccine in the region. (Kevin Rothbauer/Citizen)
BCAFN condems racism against Cowichan Tribes after COVID-19 outbreak

“Any one of us could do everything right and still catch the virus”: Regional Chief Terry Teegee.

Chief public health officer Dr. Theresa Tam provides an update on the COVID-19 pandemic in Ottawa on Friday, Jan. 8, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada’s top doctor says to avoid non-essential travel as B.C. explores legal options

Premier John Horgan says he is seeking legal advice on whether it can limit interprovincial travel

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Most Read