With the holiday season approaching, the News Bulletin and Nanaimo-area Quality Foods stores will partner again to benefit Loaves and Fishes Community Food Bank.
Tuesday's (Nov. 11) issue will include a marked paper bag which people can fill with non-perishable food items for the food bank. Full bags can be dropped off at the News Bulletin, any Quality Foods store or the food bank, according to Rob MacKay, Quality Foods marketing director.
An estimated 67,500 kilograms of food was collected among all of Quality Foods' stores last year and the goal is to meet or exceed that this year, said MacKay, adding the promotion is done mostly as a reminder that the need is great during the holiday season.
“If we can support that, obviously with the things that were on the news last night, with the food banks across Canada are in dire straits ... it's an awareness program,” said MacKay.
He said the promotion has been going for 15 years and while it officially runs until Christmas, it can go beyond as well.
“The food bank likes it when it gets some after Christmas as well because they start dwindling by then,” said MacKay.