Brad Jalbert of Select Roses developed The Divine Miss M. He has gained international recognition his Langley roses over the past 30 years.

Langley rose honouring Bette Midler not for sale in B.C.

Though Langley bred, The Divine Miss M will be used for fundraising to restore New York City

  • Jun. 13, 2019 9:45 a.m.

By Bob Groeneveld/Langley Advance Times

.

Although created in Langley, The Divine Miss M won’t be available for B.C. rose gardens for “a few years,” according to the rose’s creator, Brad Jalbert of Select Roses.

The Divine Miss M is named for singer, songwriter, actress, comedian, film producer Bette Midler, in honour of her founding and work with the New York Restoration Society.

Internationally recognized rose breeder Jalbert was approached by the New York Botanical Gardens to see if he had a rose suitable for honouring “someone special.”

The rose would have to be “bawdy, brass, and bold, but it also had to be divine,” Jalbert was told.

They liked the rose he picked for them – “a big white rose that looks like it has a dollop of whipped cream on top,” said Jalbert.

“When they saw the rose,” said Jalbert, “it was everything they hoped it to be.”

And so they acquired the naming rights for the creamy white rose with a light vanilla scent, and it became The Divine Miss M.

READ ALSO: Langley rose The Divine Miss M named in honour of Bette Midler

Jalbert said that, because of the time and cost involved in developing a new rose, groups and organizations that want to name a special rose, usually to honour a person or a place, are normally charged anywhere from $7,500 to $15,000 for the naming rights.

Buying the naming rights in this case included the right to use it for fundraising, to further Midler’s work in developing green spaces and better environment in New York for people across the social and economic spectra.

So Jalbert won’t be marketing the rose at least until Midler’s people have met their fundraising goal with it.

“It will be a few years before The Divine Miss M will be available locally,” Jalbert said.

_________________________________

Is there more to this story?

Email: news@langleyadvancetimes.com

Like us on Facebook or follow us on Twitter

_________________________________

 

Langley-bred rose The Divine Miss M named to honour Bette Midler.

Just Posted

Nanaimo Ladysmith Public Schools passes $164.3M budget

School district decides against reducing number of community school coordinators

Hospice gets some help thanks to community hike

Nanaimo Community Hospice Society’s Hike for Hospice was held Saturday at Westwood Lake

LETTER TO THE EDITOR: Prevent ‘reno-victions’

Lack of vacancy control results in rent hikes far exceeding allowable increases, says letter writer

Space rock band Possum will make Nanaimo debut

This month the group releases its first full-length record, ‘Space Grade Assembly’

Dogs, dogs and more dogs in Nanoose this weekend

Nanaimo Kennel Club hosts annual show

Dogs, dogs and more dogs in Nanoose this weekend

Nanaimo Kennel Club hosts annual show

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Every cigarette and lottery ticket stolen from Parksville’s Log Cabin General Store

Break-in, theft occurred late on June 10 or early June 11

Monkey spotted on late-night jaunt in Campbell River

Conservation officers also apparently looking for cougar in the area

Suspect arrested following gunpoint robbery in Qualicum Beach

Stop and Shop Grocery was robbed June 5; man now in custody

Vancouver Island Chamber Music Festival comes to Nanaimo

Performances to take place over two days at St. Paul’s Anglican Church

Truck loaded with culverts tips over on highway exit in Nanaimo

Crash blocks northbound access to Trans Canada Highway from Duke Point Highway

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

Most Read