Fender partners with B.C. music store for new experience

Fender released a new shopping experience for guitar connoisseurs

Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music’s Kelowna location is one of two stores in Canada to partner with the famous guitar company.

“We understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,” said Dale Wentworth, founder and owner of Wentworth Music. “A lot of stores look look like a pawn shop. But this (display) is really bright.”

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from 12 stores to now one.

“It’s been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours. Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,” Wentworth said. “There will always be people who will want to have a guitar and aspire to be a guitar player, or they’ll hang it on the wall in their living room, it’s art for some people.”

RELATED: Randy Bachman discusses the future of guitars

Fender chose their long-time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

“The reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,” said Jessica Hoyt Protheroe, Wentworth Music vice-president of sales.

RELATED: JUNO president and Kelowna native Allan Reid receives award

Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren’t going anywhere, with a new app to make learning the guitar easy for those that want to learn. Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Just Posted

Petition underway to stop bylaw on homeless camping in Regional District of Nanaimo

‘Canadians are known for their meekness but this time we need to have a voice’

LETTER TO THE EDITOR: Reconciliation requires that all parties have a voice

Pipeline protests by the hereditary chiefs and their supporters have legitimacy, says letter writer

Oak Bay wins Vancouver Island basketball championship in Nanaimo

Third-place NDSS will get to challenge second place Claremont for a berth in provincials

Nanaimo drag queen Rick Meyers receives Victoria drag group’s highest honour

Queen City Sisterhood to bestow ‘sainthood’ upon ‘the divine’ Vicki Smudge

Qualicum Beach approves Pheasant Glen zoning amendment

Majority of residents who spoke at public hearing endorsed proposed amendment bylaw

VIDEO: 2020 BC Winter Games wrap up in Fort St. John as torch passes to Maple Ridge

More than 1,000 athletes competed in the 2020 BC Winter Games

Massive early-morning blaze destroys Vancouver Island home

Firefighters from three departments called in to battle fire at unoccupied residence

First win, fifth win highlight BC Senior Curling finals

Donna Mychaluk wins first title after finishing second five times; Wes Craig takes fifth crown

Still six cases of COVID-19 in B.C. despite reports of Air Canada passenger: ministry

Health ministry wouldn’t comment on specific flight routes

Violent ends to past Indigenous protests haunt Trudeau government

Trudeau adopted a more assertive tone Friday, insisting the barricade must come down

VIDEO: Wounded Warrior Run leaves Port Hardy on eight-day trek down Vancouver island

The team’s fundraising goal this year is $250,000, which is double last year’s goal.

HIGHLIGHTS: Day one and two at the 2020 BC Winter Games

Athletes had sunny – but cold – weather to work with in Fort St. John

Most Read