B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

City committee member seeking seat at council table

Erin Hemmens announces she’s running for Nanaimo city council

Nanaimo Lakes fire being held, says B.C. Wildfire Service

Fire’s classification was downgraded today from ‘out of control’

Coach Snoop’s Rams coming to play Raiders

V.I. hosts Langley on Saturday, Aug. 18 at Caledonia Park

Former Nanaimo assistant fire chief suing city over unpaid wages

Daniel Murphy claims he is owed nearly $150,000

Nanaimo outscores Ladner to win senior B lacrosse championship

Timbermen defeat Pioneers 14-13 in overtime Tuesday at Frank Crane Arena

Nanaimo’s ocean centre proponents studying whether their ideas are feasible

City allots $65,000 to help Nanaimo Deep Discovery Association pay for reports

WestJet increases frequency on all Nanaimo flights for fall-winter season

Airline adds one additional flight per day on both Calgary and Vancouver routes

Italy says death toll will mount in Genoa bridge collapse

Authorities worried about the stability of remaining large sections of a partially collapsed bridge evacuated about 630 people from nearby apartments.

Former CIA Director: Trump worked with Russians and now he’s desperate

In an opinion piece in The New York Times, John Brennan cites press reports and Trump’s own goading of Russia during the campaign to find Democrat Hillary Clinton’s missing emails.

Church sex scandal: Abuse victims want a full reckoning

Since the crisis exploded in Boston in 2002, dioceses around the country have dealt with similar revelations of widespread sexual abuse.

Baloney Meter: is flow of asylum seekers at Canada-U.S. border a ‘crisis’?

“I think any time you have a government that allows 30,000 people over the course of a short period of time to come into Canada illegally, the impact that that has, that is a crisis,” said Conservative Leader Andrew Scheer.

B.C. RCMP say Kinder Morgan protest camp to be dismantled today

RCMP say they will enforce a court injunction today and remove Trans Mountain pipeline protesters who have been camped outside a Kinder Morgan terminal in Burnaby.

Nanoose farm hopes to be more agriculturally transparent

Goal is to have new barn open to the public by spring of 2019

Most Read