Jeans are always in fashion, and with that in mind, a back-to-school charity campaign will pass along donated denim to help outfit families in need.
Woodgrove Centre and United Way Central and Northern Vancouver Island are partnering on the United by Denim campaign at the mall starting later this month.
According to a press release, members of the public will be asked to donate “gently-loved” denim clothing at the “denim drop zone” at the mall’s centre court Aug. 17-Sept. 2.
The United Way will then co-ordinate distribution of the clothing across the region.
“We see so many of our community partner organizations in need of donations, especially for back to school, which can be a very hard time of year for families,” said Signy Madden, executive director of United Way Central and Northern Vancouver Island, in the release.
She expressed thanks to Woodgrove Centre and said the mall’s hard work and the public’s donations will “make a direct impact on the lives of families in our community.”
The first 500 people 12 years old and up who donate at least two items to United by Denim will receive a $10 Woodgrove Centre gift card. Mall visitors can also enter for a chance to win a $1,000 back-to-school shopping spree.
“The denim drop is a wonderful and easy way for people to make a big difference in the lives of children throughout central Vancouver Island,” said Mark Fenwick, Woodgrove Centre general manager, in the release. “Back-to-school is a great time for people to clean out their closets in support of the United Way.”
The campaign will include a variety of related events. The mall will have a denim decorating station where shoppers will be encouraged to decorate a pocket. For every pocket decorated, Woodgrove Centre will donate $2 to the United Way.
On Aug. 18, noon-4 p.m., there will be a denim embellishing event. On Aug. 24-25 there will be presentations and workshops on denim fashion, distressing denim and fraying hems. On Aug. 31 the Print Doctor will be embroidering denim items from 11 a.m.-5 p.m.
For more information, visit www.woodgrovecentre.com.