Vancouver Canucks looking to build rivalry with new Seattle hockey team

Vancouver Canucks looking to build rivalry with new Seattle hockey team

NHL announced its 32nd team in the west coast city

Seattle’s new NHL team may seem like a natural foe for the Vancouver Canucks, but some in the hockey world say building a rivalry between the regional neighbours will take time.

Canucks owner Francesco Aquilini welcomed Tuesday’s news that the NHL board of governors unanimously approved a yet-to-be-named franchise in Seattle, set to start play in the 2021-22 season.

“Great to welcome Seattle to the NHL!” he tweeted. “I’ve got a feeling this will become a classic rivalry.”

But while the Emerald City is located just over 200 kilometres south of Vancouver, Canucks head coach Travis Green said rivalries aren’t solely based on where teams are located.

“They come from hard playoff series, going through battles and being battle tested against each other,” he said.

Vancouver defenceman Troy Stecher — who’s from the Vancouver suburb of Richmond, B.C. — also believes creating a grudge between teams requires some history.

“I definitely think it could become something, but it’s going to take time,” he said, noting that a there’s already an intense competition in Major League Soccer between the Vancouver Whitecaps and their regional adversaries, the Seattle Sounders.

“You can’t just say it’s a rivalry. You’ve got to go through games, you’ve got to build that personality, you’ve got to have battles with guys on their teams. And I think that’s what creates it.”

Giving both Vancouver and Seattle fans an opportunity to drive to games in another market will be huge, Stecher said.

“I played at a college that had really good fans that would travel a ways,” said the University of North Dakota alum. “So maybe this is a good step for the Canucks.”

Creating a new rivalry could be a boon for the Canucks business side, said Peter Tingling, a professor with Simon Fraser University’s Beedie School of Business in Burnaby, B.C.

“You want engaged fans and it will certainly be good from that perspective,” he said, noting that it’s been a long time since Vancouver’s Rogers Arena was regularly sold-out for hockey games.

READ MORE: Seattle to officially get NHL team

READ MORE: To 32 and beyond: Seattle may not be end of NHL expansion

Having a new team in the Pacific Division could also put pressure on the Canucks to perform both on and off the ice, Tingling added.

The NHL’s last expansion team, the Vegas Golden Knights, upped the ante for competition and entertainment, making the Stanley Cup final in their first year in the league, and quickly gaining a reputation for over-the-top in-game experiences and fan engagement.

“There’s nothing like footprints behind you to make you up your game,” Tingling said. “It’s not just winning in the arena, although that’s always a good thing. If you start to see some innovation in how they engage with fans, for example, that’s going to put pressure on Vancouver.”

The Canucks are currently in rebuild mode after finishing second last in the Pacific Division last year. The club had a hot start to the season, thanks in part to rookie sensation Elias Pettersson, but the team has since cooled, winning just one of their last 12 games.

A continued slump could be dangerous if another franchise enters the market and performs well, Tingling said.

“Fans can be fickle,” he said. ”They will only put up with a poor performance for so long. And if they can look a few hours south to a winning team, that’s going to create some resentment, I would expect.”

While a new rivalry with Seattle could capture attention short-term, it’s not the best way to create and retain fans, Tingling said.

“Quite simply, there’s nothing like winning to fill an arena,” he said. ”And if you’re not winning, then what else are you doing?”

While some say animosity between the Pacific Northwest teams could take time to boil over, politicians were already trading barbs Tuesday.

“I’m excited to see Seattle’s #ReturnToHockey today,” Washington Governor Jay Inslee tweeted. ”I look forward to seeing the goalie sunburned by the goal light as the new @NHLSeattle_ team beats the Vancouver @Canucks in 2021.”

“Won’t be as bad as the sunburn your goalie’s going to get from playing golf after the regular season’s over,” responded B.C. Premier John Horgan. ”Congratulations City of Seattle. Go @Canucks go!”

Gemma Karstens-Smith, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Beban Park social centre in Nanaimo will serve as a mass community clinic for immunizations. (News Bulletin photo)
Editorial: Every vaccine dose helps the cause for all of us

Enthusiasm indicates a lot of people want to be immunized, a lot of people will get immunized

Anyone with information is asked to call Nanaimo RCMP at 250-754-2345 or contact Crime Stoppers by calling 1-800-222-8477 or submitting a tip online at www.nanaimocrimestoppers.com.
21-year-old motorbike rider dies after crash with ATV on Nanaimo back road

Incident happened Sunday afternoon near Boomerang Lake

News Bulletin file photo
LETTER TO THE EDITOR: Bike lanes inexpensive compared with roads

It is a myth that car drivers are subsidizing cyclists or pedestrians, says letter writer

March 8 is International Women’s Day. (Stock photo)
Editorial: International Women’s Day can inspire us to recommit to equality

Let’s call out sexism, amplify feminism and keep working toward equality

Police in Nanaimo are turning to the public for help identifying two men suspected of a break-and-enter attempt at a Nicol Street apartment building. (Photo submitted)
Nanaimo RCMP looking for two men suspected of a break-and-enter attempt

Security camera snapped images in Nicol Street apartment building parking lot

An Island Health nurse prepares a dose of COVID-19 vaccine. (Photo courtesy Island Health)
Island Health opening 19 clinics to immunize Vancouver Island residents

Health authority anticipates more than 40,000 people will be immunized over the next month

Montreal Canadiens right wing Paul Byron (41) fights for control of the puck with Vancouver Canucks defenceman Quinn Hughes (43) during first period NHL action in Vancouver, Monday, March 8, 2021. THE CANADIAN PRESS/Jonathan Hayward
Captain Clutch: Horvat nets shootout winner as Canucks edge Habs 2-1

Vancouver, Montreal tangle again on Wednesday

A special committee has been appointed to look at reforming B.C.’s police act and is inviting the public to make submissions until April 30, 2021. (Black Press media file)
Have thoughts on B.C.’s review of the provincial Police Act?

Submissions will be accepted until April 30

A sports car crashed into a lamp standard and rolled down the hill behind Country Club Centre mall on Sunday night. (Greg Sakaki/News Bulletin)
Sports car crashes into lamp post, rolls down hill behind Nanaimo mall

Driver uninjured in incident Sunday night on Norwell Drive

Cottonwoods Care Home in Kelowna. (Google Maps)
New COVID-19 outbreak at Kelowna care home includes fully vaccinated seniors: Henry

Two staff and 10 residents tested positive at Cottonwoods Care Centre

Excerpts from a conversation between Bria Fisher and the fake truLOCAL job. Fisher had signed a job agreement and was prepared to start work for what she thought was truLOCAL before she learned it was a scam. (Contributed)
B.C. woman warning others after losing $3,000 in job scam

Bria Fisher was hired by what she thought was a Canadian company, only to be out thousands

Provincial health officer Dr. Bonnie Henry and Health Minister Adrian Dix provide a regular update on the COVID-19 situation, B.C. legislature, March 2, 2020. (B.C. government)
B.C.’s COVID-19 cases: 545 Saturday, 532 Sunday, 385 Monday

Focus on Prince Rupert, Lower Mainland large workplaces

Rising accident rates and payout costs have contributed to billion-dollar deficits at ICBC. (Comox Valley Record)
B.C. appealing decision keeping ICBC injury cases in court

David Eby vows to ‘clip wings’ of personal injury lawyers

Most Read