Canadians won’t be able to see U.S.-based Super Bowl ads, Supreme Court rules

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue

The Supreme Court has overturned a decision that allowed viewers to see keenly anticipated American commercials during the Super Bowl broadcast.

Bell Canada’s media division secured an exclusive licence from the NFL in 2013 to broadcast the Super Bowl in Canada and sold ad time to Canadian businesses to be inserted into the program on both Canadian and American stations.

The practice denied Canadian viewers a chance to see entertaining U.S. commercials that often generated as big a buzz as the football game.

In 2016, the federal broadcast regulator decided that in the case of the Super Bowl, the usual practice of substituting Canadian ads for U.S. ones on American channels available in Canada was not in the public interest.

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue, prompting an appeal from the broadcaster and the NFL.

The Federal Court of Appeal rejected the challenge, saying Parliament intended the regulator to decide how best to balance competing policy objectives related to broadcasting in Canada.

ALSO READ: Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Woodgrove Centre posts plans to make masks and temperature checks mandatory

Mall advises in letter to customers that rules will come into effect Monday, Sept. 21

Protesters march in Nanaimo, calling for greater protection of forests and watersheds

March for the Forests happened downtown on Friday afternoon

After testing, Island Health deems water safe around industrial fire site

Concerns about water quality arose after Sept. 10-11 fire at Schnitzer facility in Cassidy

Nanaimo residents ticketed for putting out garbage bins the night before pickup

Conservation officers say they issued seven tickets this week, as warnings weren’t having an impact

Motor home burns up at north Nanaimo intersection

No one hurt in incident Friday morning at old Island Highway, Rutherford Road and Mostar Road

Accused in Makayla Chang’s murder sees next court date in October

Steven Michael Bacon faces first-degree murder charge in killing of Nanaimo teen

Regional District of Nanaimo looks to create its own flag

Staff created makeshift flag earlier this year for a conference that ended up getting cancelled

Nanaimo senior defrauded out of $14,000 in ‘grandson scam’

80-year-old victim was told her grandson was out-of-province and in legal trouble

VIDEO: B.C. to launch mouth-rinse COVID-19 test for kids

Test involves swishing and gargling saline in mouth and no deep-nasal swab

Conservation officers free fawn stuck in fence in Nanaimo

Fawn was uninjured after getting caught in fence in Hammond Bay area Wednesday

Beefs & Bouquets, Sept. 16

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail bulletinboard@nanaimobulletin.com

One person dead in two-vehicle accident in North Island

Highway 19A was closed for several hours north of Courtenay following the crash

Supreme Court Justice Ruth Bader Ginsburg dies at 87

The court’s second female justice, died Friday at her home in Washington

Comox Valley protesters send message over old-growth logging

Event in downtown Courtenay was part of wider event on Friday

Most Read