Canadians won’t be able to see U.S.-based Super Bowl ads, Supreme Court rules

Canadians won’t be able to see U.S.-based Super Bowl ads, Supreme Court rules

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue

The Supreme Court has overturned a decision that allowed viewers to see keenly anticipated American commercials during the Super Bowl broadcast.

Bell Canada’s media division secured an exclusive licence from the NFL in 2013 to broadcast the Super Bowl in Canada and sold ad time to Canadian businesses to be inserted into the program on both Canadian and American stations.

The practice denied Canadian viewers a chance to see entertaining U.S. commercials that often generated as big a buzz as the football game.

In 2016, the federal broadcast regulator decided that in the case of the Super Bowl, the usual practice of substituting Canadian ads for U.S. ones on American channels available in Canada was not in the public interest.

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue, prompting an appeal from the broadcaster and the NFL.

The Federal Court of Appeal rejected the challenge, saying Parliament intended the regulator to decide how best to balance competing policy objectives related to broadcasting in Canada.

ALSO READ: Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Men’s Centre in Nanaimo, with help of volunteers and with the support of local businesses and other donors, was able to complete a renovation project at the Fitzwilliam Street office. (Photos submitted)
Renovations raise spirits at Nanaimo’s men’s centre

Non-profit organization thanks volunteers and donors

A conceptual drawing of ‘complete streets’ work on Front Street in downtown Nanaimo. (McElhanney image)
LETTER TO THE EDITOR: Bike lanes help cyclists enjoy a safer commute

Bicycles aren’t taking up more than their share of the road, says letter writer

AstraZeneca vaccine is becoming available at B.C. pharmacies outside the Lower Mainland, as of Friday, April 9. THE CANADIAN PRESS/AP-Frank Augstein
Immunization program expands to five Nanaimo pharmacies

Residents 55-65-year-old can get their first dose of AstraZeneca vaccine

Nanaimo RCMP are asking for the public’s help in identifying the man suspected of being involved in a stabbing. (Photo submitted)
Nanaimo RCMP trying to identify stabbing suspect who wielded rusty knife

Stabbing followed argument between two men at Port Place Shopping Centre April 1

A 3.0-magnitude earthquake occurred off Ucluelet just after 12:30 a.m. on April 10 and was reportedly felt as far south as Oregon. (Map via United States Geological Survey)
Quake off Ucluelet reportedly felt as far south as Oregon

Magnitude 1.5 earthquake also reported off Vancouver Island’s west coast hours earlier

First responders were on scene of a motor vehicle incident and confrontation on Wallace Street in Nanaimo the morning of April 10. (Karl Yu/News Bulletin)
Youth arrested after car crash in Nanaimo

Ford pickup sustained rear driver’s-side damage in crash near Nanaimo’s Old City Quarter

Two-year-old Ivy McLeod, seen here on April 9, 2021 with four-year-old sister Elena and mom Vanessa, was born with limb differences. The family, including husband/dad Sean McLeod, is looking for a family puppy that also has a limb difference. (Jenna Hauck/ Chilliwack Progress)
B.C. family looking for puppy with limb difference, just like 2-year-old Ivy

Ivy McLeod born as bilateral amputee, now her family wants to find ‘companion’ puppy for her

A vehicle that was driven through the wall of a parkade at Uptown Shopping Centre and into the nearby Walmart on April 9 was removed through another hole in the wall later that night. (Photo via Saanich Police Department and Ayush Kakkar)
Vehicle launched into B.C. Walmart removed following rescue of trapped workers

Crews cut new hole in parkade wall to remove vehicle safely

As of Saturday, April 10, people born in 1961 are the latest to be eligible for a COVID-19 vaccine. (Black Press files)
B.C. residents age 60+ can now register to get their COVID-19 vaccine

Vaccine registration is now open to people born in 1961 or earlier

The inside of the Campbell River Community Centre gymnasium has been marked off in order to facilitate the public flowing through the clinic as they receive their COVID-19 vaccination. Photo by Alistair Taylor – Campbell river Mirror
Leftover vaccines go into arms, not down the drain: Island Health

Immunization plan comes with built-in options for any unused vaccines at the end of the day

A man was arrested after getting angry because Nanaimo RCMP would not return a shovel he had allegedly been swinging around. (File photo)
Man arrested after objecting to Nanaimo RCMP confiscating shovel he had been swinging around

Police say it was in the public interest not to return the tool to allegedly impaired suspect

Don Bonner, RDN board director, left, Tyler Brown, RDN board chairperson, and Sean De Pol, RDN director of water and wastewater services, at a ribbon cutting ceremony at the Greater Nanaimo Pollution Control Centre April 6. (Shawn Wagar photo)
Nanaimo’s $82-million pollution control centre upgrade now complete

Wastewater treatment enhanced at RDN’s Greater Nanaimo Pollution Control Centre

A new saline gargle test, made in B.C., will soon be replacing COVID-19 nasal swab tests for kids. (PHSA screenshot)
Take-home COVID-19 tests available for some B.C. students who fall ill at school

BC Children’s Hospital plans to provide 1,200 kits to Vancouver district schools this April

Four members with Divers for Cleaner Lakes and Oceans were out at Cultus Lake on March 28 and 29 hauling trash out of the waters. (Henry Wang)
PHOTOS: Out-of-town divers remove 100s of pounds of trash from Cultus Lake

Members of Divers for Cleaner Lakes and Oceans hauled out 470 pounds of trash over two days

Most Read