A trail along Myra-Bellevue Provincial Park, southeast of Kelowna. Photo: Tourism BC

A trail along Myra-Bellevue Provincial Park, southeast of Kelowna. Photo: Tourism BC

OPINION: Hoping for broader support and better days ahead for tourism sector

Now as we turn the page on 2020, there is room for optimism

By Anthony Everett, Vice Chair – BC Regional Tourism Secretariat

There is no sugar coating the fact that 2020 has been an incredibly difficult year for businesses that are the lifeblood of our tourism industry. For many, it’s been a year in which they have simply tried to keep their heads above water while watching the collapse of the visitor economy and hoping for some semblance of normalcy and viability in 2021.

The BC Regional Tourism Secretariat (BCRTS) and its five regional tourism associations represent more than 8,000 tourism-related businesses which include everything from adventure tourism operators, restaurants, accommodators, to campground operators and artists.

The regional associations have a unique and decades-long relationship with tourism businesses at a grass-roots level and have established themselves as a trusted advisor. The relationship proved invaluable during provincial wildfire and flooding events in 2017 and 2018. Our Associations proved to be the only organizations that could conduct region-wide research and provide quantifiable data on the impact to operators, which in turn informed government policy and funding decisions.

In 2020, a crisis of a different kind emerged in the form of COVID-19, and again, because of the unique relationship with operators from a grassroots perspective, the BCRTS and it regional associations once again assumed an important role.

At the onset of the pandemic, the role we traditionally play as a destination management advisor shifted to one of pandemic support, response and advocacy. Over the last several months, regional associations have worked with tourism businesses to help them adapt and respond to evolving health guidelines and collect important research that has helped inform the development of recommendations and decision-making of government.

The BCRTS also established the BC Tourism Resiliency Network, to more formally support providers and through which, a team of experts in health and safety, human resources, finance and strategic planning were enlisted to provide a suite of expertise. To date, more than 1,500 registered businesses have been provided with one-on-one support.

Our governments have taken action to cushion the blow for many in the tourism sector, including providing funds to help rebuild the sector through BC’s Economic Recovery Plan – while now considering other means of support, including BC Tourism Task Force recommendations and how the Small and Medium sized Business Recovery Grant Program can be accessed by as many tourism operators as possible.

This challenge requires all of us – all levels of government, regional and local tourism and economic development agencies, to continue to work in unison to support economic recovery. It has been encouraging to see all of the various partners come together, speak with one voice, work in a collaborative manner, and put the dire situation facing the sector and businesses, first and foremost.

Now as we turn the page on 2020, there is room for optimism. Vaccination programs are starting to roll out and there will come a point when travellers will once again be looking to BC as a vacation destination.

The challenge and opportunity will be to ensure we are positioned to create safe and memorable experiences for British Columbians, Canadians and eventually, international visitors. Until we reach that point, the BCRTS and regional associations are committed to serving the industry and supporting operators in every way possible to build the sector back – together.

Anthony Everett is Vice Chair of the BC Regional Tourism Secretariat, a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Association of Vancouver Island) representing more than 8,000 tourism businesses and organizations.

Tourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Men’s Centre in Nanaimo, with help of volunteers and with the support of local businesses and other donors, was able to complete a renovation project at the Fitzwilliam Street office. (Photos submitted)
Renovations raise spirits at Nanaimo’s men’s centre

Non-profit organization thanks volunteers and donors

A conceptual drawing of ‘complete streets’ work on Front Street in downtown Nanaimo. (McElhanney image)
LETTER TO THE EDITOR: Bike lanes help cyclists enjoy a safer commute

Bicycles aren’t taking up more than their share of the road, says letter writer

AstraZeneca vaccine is becoming available at B.C. pharmacies outside the Lower Mainland, as of Friday, April 9. THE CANADIAN PRESS/AP-Frank Augstein
Immunization program expands to five Nanaimo pharmacies

Residents 55-65-year-old can get their first dose of AstraZeneca vaccine

Nanaimo RCMP are asking for the public’s help in identifying the man suspected of being involved in a stabbing. (Photo submitted)
Nanaimo RCMP trying to identify stabbing suspect who wielded rusty knife

Stabbing followed argument between two men at Port Place Shopping Centre April 1

A 3.0-magnitude earthquake occurred off Ucluelet just after 12:30 a.m. on April 10 and was reportedly felt as far south as Oregon. (Map via United States Geological Survey)
Quake off Ucluelet reportedly felt as far south as Oregon

Magnitude 1.5 earthquake also reported off Vancouver Island’s west coast hours earlier

First responders were on scene of a motor vehicle incident and confrontation on Wallace Street in Nanaimo the morning of April 10. (Karl Yu/News Bulletin)
Youth arrested after car crash in Nanaimo

Ford pickup sustained rear driver’s-side damage in crash near Nanaimo’s Old City Quarter

Two-year-old Ivy McLeod, seen here on April 9, 2021 with four-year-old sister Elena and mom Vanessa, was born with limb differences. The family, including husband/dad Sean McLeod, is looking for a family puppy that also has a limb difference. (Jenna Hauck/ Chilliwack Progress)
B.C. family looking for puppy with limb difference, just like 2-year-old Ivy

Ivy McLeod born as bilateral amputee, now her family wants to find ‘companion’ puppy for her

A vehicle that was driven through the wall of a parkade at Uptown Shopping Centre and into the nearby Walmart on April 9 was removed through another hole in the wall later that night. (Photo via Saanich Police Department and Ayush Kakkar)
Vehicle launched into B.C. Walmart removed following rescue of trapped workers

Crews cut new hole in parkade wall to remove vehicle safely

As of Saturday, April 10, people born in 1961 are the latest to be eligible for a COVID-19 vaccine. (Black Press files)
B.C. residents age 60+ can now register to get their COVID-19 vaccine

Vaccine registration is now open to people born in 1961 or earlier

The inside of the Campbell River Community Centre gymnasium has been marked off in order to facilitate the public flowing through the clinic as they receive their COVID-19 vaccination. Photo by Alistair Taylor – Campbell river Mirror
Leftover vaccines go into arms, not down the drain: Island Health

Immunization plan comes with built-in options for any unused vaccines at the end of the day

A man was arrested after getting angry because Nanaimo RCMP would not return a shovel he had allegedly been swinging around. (File photo)
Man arrested after objecting to Nanaimo RCMP confiscating shovel he had been swinging around

Police say it was in the public interest not to return the tool to allegedly impaired suspect

Don Bonner, RDN board director, left, Tyler Brown, RDN board chairperson, and Sean De Pol, RDN director of water and wastewater services, at a ribbon cutting ceremony at the Greater Nanaimo Pollution Control Centre April 6. (Shawn Wagar photo)
Nanaimo’s $82-million pollution control centre upgrade now complete

Wastewater treatment enhanced at RDN’s Greater Nanaimo Pollution Control Centre

A new saline gargle test, made in B.C., will soon be replacing COVID-19 nasal swab tests for kids. (PHSA screenshot)
Take-home COVID-19 tests available for some B.C. students who fall ill at school

BC Children’s Hospital plans to provide 1,200 kits to Vancouver district schools this April

Four members with Divers for Cleaner Lakes and Oceans were out at Cultus Lake on March 28 and 29 hauling trash out of the waters. (Henry Wang)
PHOTOS: Out-of-town divers remove 100s of pounds of trash from Cultus Lake

Members of Divers for Cleaner Lakes and Oceans hauled out 470 pounds of trash over two days

Most Read