To the Editor,
Re: Parents angry over logo cost, Sept. 18.
According to school district spokeswoman, Donna Reimer, officials are working to focus the entire district on improving student learning, and the new graphic identity is one small way to signal to stakeholders and the public the importance of that vision.
This is a feeble, and rather patronizing, attempt at justification.
We really don’t need a new graphic identity to make us realize that education is important, and it will do nothing to improve student performance.
If anything, spending $25,000 on a logo when it could be better spent elsewhere is detrimental. That money could be devoted to teaching aids, school trips, scholarships, etc., all of which have a direct bearing on learning and educational success.
Moreover, no sensible argument has been presented for the name change.
While Reimer may feel that the designation School District 68 really doesn’t mean anything, it fits in with the usage of other school districts and embodies a measure of local history and tradition.