A customer walks out of a Tim Hortons restaurant in Newcastle, Ont., on Sunday Feb. 11, 2018. THE CANADIAN PRESS/Doug Ives

Tim Hortons apologizes for Humboldt doughnut ‘misunderstanding’

A Halifax-area Tim Hortons franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds

Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.

The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.

The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles — the team’s colours — as a tribute to the hockey club before the chain’s fundraising campaign rolled out.

“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.

“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”

He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.

The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.

Related: Humboldt bus crash investigation will take months: experts

A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.

On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.

The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.

“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.

“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”

Related: Dyed hair a factor in Humboldt bus crash victim mix-up

Related: Humboldt crash hits home after B.C. hockey team’s close call

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Closing arguments complete in trial of Nanaimo man representing self in fatal crash case

Judge expected to render decision Monday, July 23 at B.C. Supreme Court in Nanaimo

Tilray CEO talks about medicinal marijuana company’s future in Nanaimo and globally

Brendan Kennedy discusses Tilray’s opportunities through new markets and investment.

Inside the music

Big Read: step behind the curtain at the venerable Vancouver Island Music Festival

Nanaimo RCMP look for missing 19-year-old

According to police, Kelsie Boutilier has not been seen by her family since July 7

BC Games: Day 1 comes to an end

Medals have already been handed out following one day of competition in the 2018 BC Summer Games

Beefs & Bouquets, July 19

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail bulletinboard@nanaimobulletin.com

Sr. A Timbermen can clinch a berth in WLA playoffs

A Burnaby loss tonight or a Nanaimo win on Sunday would put the T-men in the post-season

Final arguments made at tent city hearing, court won’t rule immediately

Lawyer says City of Nanaimo is concerned occupants would consume hand sanitizer

Open water swimming from B.C. to Washington in 24 hours

The swim will take a full day, meaning Susan Simmons will be swimming in the black of night

Cigarette packs with graphic images, blunt warnings are effective: focus groups

Warnings considered effective flag ailments smoking can cause, like colorectal and stomach cancers

Canada’s title hopes quashed at Rugby Sevens World Cup in San Francisco

On the men’s side, Canada was eliminated in the round of 16 as they were shut out by Argentina 28-0

‘We are doing the right thing:’ Protesters dig in at anti-pipeline camp

B.C. Supreme Court ruled in March that both the camp and a nearby watch house could remain in place

Astronaut drops in on Kraftwerk gig, plays duet from space

Alexander Gerst becomes an astronaut musician with live performance from International Space Station

Most Read