Nanaimo school district's logo has served it well for the past 32 years, but school officials have decided it is time for a change.
The district will work with Vancouver-based Ion Branding + Design on a new graphic identity this year.
"Our current logo was developed in the days that we were the Nanaimo School District, not the Nanaimo-Ladysmith School District," said spokeswoman Donna Reimer in a press release. "The logo relies heavily on the number 68 and some Nanaimo-only landmarks such as the Bastion and Mount Benson."
The school board wants to begin using the name Nanaimo-Ladysmith Public Schools as opposed to School District 68.
Ion, selected from 13 proposals submitted from graphic design companies over the summer, will work with stakeholder groups as the design is developed. The contract with Ion is worth $24,233.
Once a design is developed, use will be phased in slowly to reduce costs of implementation.