The artistic collaboration between Joel Good, Coast Salish carver, and Sophia Seward-Good, second from left, Sandra Moorhouse-Good and Aunalee Boyd-Good, of Ay Lelum-The Good House of Design, will be part of Vancouver Fashion Week. CHRIS BUSH/The News Bulletin

The artistic collaboration between Joel Good, Coast Salish carver, and Sophia Seward-Good, second from left, Sandra Moorhouse-Good and Aunalee Boyd-Good, of Ay Lelum-The Good House of Design, will be part of Vancouver Fashion Week. CHRIS BUSH/The News Bulletin

Nanaimo designers featured in Vancouver Fashion Week

Fashion design a family affair

A Nanaimo design team hopes to snag attention by putting Coast Salish art and culture front and centre at Vancouver Fashion Week.

Aunalee Boyd-Good, 44, and Sophia Seward-Good, 35, the sister design team behind Ay Lelum-The Good House of Design and emerging designers at Vancouver Fashion Week, will showcase ready-wear and couture garments with Coast Salish designs on the runway this month.

International, Canadian and local artists will converge in Vancouver for seven days of fashion, March 19-25.

Vancouver Fashion Week is the second-largest of its kind in North America, offering artists a platform to get started and noticed, according to Robyn Meeres, backstage manager and partnership coordinator for Vancouver Fashion week, who notes international media is brought in to give worldwide exposure for the designers.

While this show is a first for the Nanaimo designers, the province is no stranger to their clothing, which is carried onboard B.C. Ferries and galleries and gift shops across the province. It’s all B.C.-made with eco-friendly fabrics, like hemp and recycled fleece, and features Coast Salish art by their father William Good, an artist and master carver and their brother, artist Joel Good.

Both sisters hope the event is a launch.

“I’m just so excited,” said Boyd-Good. “It’s the premier fashion showcase on the West Coast so to be able to showcase there is really quite an honour and a privilege.”

“We’re just kind of hoping to get our foot in the door and grow and expand. We’re learning,” said Seward-Good.

The sisters are part of a second-generation design house.

Their father and their mother Sandra Moorhouse-Good teamed up in the 1990s on their own fashion line Ay Ay Mut and the two sisters spent a lot of their youth working at wholesale and fashion events and shows.

“We loved wearing the clothing, going to events, dressing up, getting our new outfits and everything that went along with that and that’s something that stuck with us,” said Boyd-Good, adding the Nanaimo Museum featured her parents’ 35 years of collaborative works in 2015, and the family did a small run of clothing for it that was so well received that it ignited something that had already been there a long time for her and her sister.

The following year they got more involved in design and it’s taken off from there, she said.

The Good House of Design remains a family affair. Their father and brother come up with the art for the clothes the sisters design, while their mother is their garment design mentor. She’s sewing all of the couture for Vancouver Fashion Week at her living room table.

The collection has a sea serpent theme, a symbol of a transformative journey between generations of women and father and son, and it’s named Thul Te Lada, or “maker of beautiful things” in honour of the family’s two matriarchs. Their mother was gifted the traditional name by their grandmother, the late Hazel Good of Snuneymuxw First Nation.

The sisters also plan to walk out with their mother at the fashion show.

“I don’t think people would walk their mentor out, but it’s our mom and she’s the person that inspires us to be able to do this, so we’re going to walk her out … she does help us out a lot,” said Boyd-Good.

Moorhouse-Good is touched the collection is named after her and hadn’t expected it.

“It was sort of a private thing that my mother-in-law had named me,” she said. “I hadn’t really spoken about it and for the children to have heard it and taken it to heart and honoured myself but also my mother-in-law this way, was very emotional, very special.”

Coast Salish art, design, language and original music the family recorded together will feature on the runway, March 21.

“There’s quite a few components that I think will be intriguing to people,” said Boyd-Good, who’s finding it difficult to keep everything under wrap.

“I am not good at that,” she said, with a laugh.



news@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Seventy-four international students are expected to come to Nanaimo-Ladysmith school district for the last half of the 2020021 school year, says the district. (School District 68 image)
Nanaimo school district educating 160 international students during pandemic school year

Fifty-seven students from abroad arrived Jan. 14-18, says SD68

Rendering of two residential buildings proposed for the corner of Haliburton and Milton streets. (Matthew T. Hansen Architect image)
Two five-storey residential buildings approved for Haliburton Street

City council issues development permit for 79-unit complex at Haliburton and Milton

Ty Wesley, Nicole Darlington and Cameron Macaulay (from left) performed in the Beholder Entertainment production <em>Gender Sucks!</em> in the 2020 Nanaimo Fringe Festival. (Video still courtesy Sam Wharram)
Nanaimo Fringe Festival artist lottery open to local and B.C. playwrights

Organizers hope to stage plays in-person at indoor and outdoor venues this summer

Nanaimo RCMP investigated after a threat was made at Woodgrove Centre on Tuesday, Jan. 19. (News Bulletin file photo)
Threat directed at Woodgrove Centre, Nanaimo RCMP investigating

Officers have searched areas of the mall accessible to shoppers and have deemed it safe

(News Bulletin file photo)
Car crashes along the Nanaimo Parkway, driver abandons vehicle

Mazda with ‘extensive damage’ found in the ditch in the early-morning hours Jan. 19

Syringe is prepared with one of B.C.’s first vials of Pfizer vaccine to prevent COVID-19, Victoria, Dec. 22, 2020. (B.C. government)
B.C.’s COVID-19 caseload stays steady with 465 more Tuesday

No new outbreaks in health care facilities, 12 more deaths

Stand up paddleboarder Christie Jamieson is humbled to her knees as a pod of transient orcas put on a dramatic show on Jan. 19 in the Ucluelet Harbour. (Nora O’Malley photo)
Ucluelet paddle boarder surrounded by pod of orcas

“My whole body is still shaking. I don’t even know what to do with this energy.”

Inmates at Metchosin’s William Head Institution are being given COVID-19 vaccines as part of the first phase. Around 600 inmates will be vaccinated in the coming days. (Black Press Media file photo)
William Head prison inmates in receive first doses of COVID vaccine

Priority set for older inmates and those with underlying medical conditions

Vancouver Island University. (File photo)
Province announces funding for VIU to train mental health workers

Provincial government says pandemic has intensified need for mental health supports

A mattress on fire gutted the second floor hallway at Town Park Apartments C-block Jan. 17. (Port Hardy Fire Rescue images)
‘Suspicious’ Port Hardy apartment fire could keep tenants out of their homes for months

A burning mattress created smoke and heat, causing several tenants to jump from windows

A Courtenay resident labours to remove the snow build-up from around her car in February 2019. The area may see snow throughout the coming weekend. Black Press file photo
Snow, winter might not be done with Vancouver Island quite yet

Flurries, snow and cold temps predicted for the weekend for mid-Island

The City of Nanaimo’s Community Services Building at 285 Prideaux St., where the 7-10 Club is located, will host a warming centre seven days a week through March 31. (City of Nanaimo photo)
Warming centres for people experiencing homelessness open today in Nanaimo

City of Nanaimo and social agencies partnering on Wallace and Prideaux locations

Egg producers in B.C. aren’t obligated to reveal their production sites. (Sarah Simpson/Citizen)
Officials say there’s not enough Vancouver Island eggs to meet demand

BC Egg Marketing Board doesn’t regulate labelling, supply needed from off-Island

New Westminster TV production designer, Rick Whitfield, has designed an office in a box for British Columbians in need of a private workspace. (BC Box Office photo)
PHOTOS: B.C. man designs ‘box office’ solution for those working from home

‘A professionally designed workspace on your property, away from the distractions of home’

Most Read