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Ladysmith’s Christmas Cheer campaign gets underway

Donations to Ladysmith Resources Centre Association’s Christmas season charity greatly appreciated
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LCRA Christmas Cheer program coordinators Pat MacFarlane, left, and Barb Champagne will ensure families registered for the program receive gift certificates to purchase food and gifts. (Photo submitted)

Instead of a Christmas hamper pickup and a gift sort, families will be given gift cards to do their own shopping for presents and groceries this holiday season.

The move from hampers to gift card will become the “new normal” for the Ladysmith Resources Centre Association’s Christmas Cheer program, according to a LRCA press release.

The LRCA will continue to ask the community to give cash donations to buy gift cards that will be tucked inside Christmas cards to families registered with the program.

Christmas Cheer registration begins Tuesday, Nov. 15, and continues until Dec. 8. Families can register for the program on Tuesdays, Wednesdays, and Thursdays between 10 a.m. and 2 p.m. Clients can pick up their gift certificates from Dec. 13-15.

The new Christmas Cheer process allows the organization to serve the community more efficiently and was adopted after organizers noticed greater demand from families and seniors in 2021, the release noted.

Christmas Cheer fund community boundaries are the west side of Highway 1, to Haslam Creek Road, to the north, and to Jones Road on the east side of the Highway 1 and Old Chemainus Road to the Lagoon Bridge and Stocking Creek to the south. Families residing within the boundaries are welcome to register.

Those who wish to sponsor families can also do so through the LRCA, which has a target of 150 families to assist this year.

Donations can be made online at www.lrca.ca/donate or cheques can be dropped off at the LRCA at 630 2nd Ave.

To register for the Christmas Cheer program or to learn more, visit www.lrca.ca.



photos@nanaimobulletin.com

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