A consultant has been hired to come up with options for a tourism business model. NEWS BULLETIN file

Consultant gets to work on tourism model for Nanaimo

Community and stakeholders to be part of the discussion around tourism in Harbour City

The community will help build a new vision for tourism and the kind of entity charged with bringing visitors to the Harbour City, as consulting work gets underway.

Nanaimo’s new 11-member tourism advisory committee has hired Twenty31 Consulting to help come up with a new model for tourism. The committee will schedule engagement with tourism industry representatives and community members.

Tourism has been in transition since city council pulled it from the now-defunct Nanaimo Economic Development Corporation last year. The city contracted with Tourism Vancouver Island to handle destination marketing and development and built a tourism advisory committee to come up with a new governance model.

“The consultants that we’ve engaged are among some of the best tourism minds in Canada and beyond and so I believe very strongly that they’re part of this process and I think they’re going to guide us on a path that is going, ultimately, to be very successful for Nanaimo as a community,” said Jenn Houtby-Ferguson, vice-chairwoman of the committee. “Tourism is an economic driver and I believe that the governance structure is actually critical to our ongoing success.”

With tourism separated from the NEDC, which no longer exists, Houtby-Ferguson said there’s an opportunity to move forward in a different way. She said the committee will be thoughtful and strategic about how to move forward, and is committed to engaging with stakeholders.

“I think this committee is fantastic and I’m really looking forward to hearing broad, varying points of view as we move forward. I’m invested in tourism. I have been for many years in Nanaimo and I see such potential and I’m excited to see where we go,” she said.

Twenty31 will present up to three options for the City of Nanaimo, according to the consulting firm’s principal, Greg Klassen, who presented to council last week. A detailed report will look at opportunities for the model, which is what kind of entity will support the business of tourism. He also said they will create a vision for the tourism industry.

Houtby-Ferguson said the initial process will go through to the fall, when the committee expects to go back to council with recommendations. The cost of a consultant is close to $30,000.

news@nanaimobulletin.com

Just Posted

Finalists announced for Nanaimo Sport Achievement Awards

Winners will be honoured at an awards gala Friday, Feb. 22 at the Coast Bastion Hotel

Nanaimo Clippers beat league’s best team on trip

Clippers get past the Chilliwack Chiefs 2-1 as BCHL regular season winding down

Coldest Night of the Year walk supports people in Nanaimo experiencing homelessness

Island Crisis Care Society event takes place on Saturday, Feb. 23

Four Nanaimo athletes make Team B.C. for Canada Winter Games

Judo, synchronized swimming and boxing athletes qualify for games in Red Deer, Alta.

Buccaneers break a third-period tie to beat Generals

Nanaimo doubled up Oceanside 2-1 on Sunday in VIJHL action

Trudeau’s principal secretary, Gerald Butts, resigns amid SNC-Lavalin furor

Butts categorically denies the accusation that he or anyone else in the PMO improperly pressured former attorney general Jody Wilson-Raybould

Lost a ring? This B.C. man will find it for you

Chris Turner founded The Ring Finders, an international directory of metal detector hobbyists

Poverty coalition has high hopes for B.C. poverty reduction strategy

Funding allocation expected to be released with 2019 budget

‘How did we get here?’: B.C. mom of transplant recipient worries about measles outbreaks

Addison, 7, cannot get a live vaccine because she has a heart transplant

Steelhead LNG stops work on Kwispaa LNG project near Bamfield

Huu-ay-aht First Nations ‘deeply disappointed; Steelhead says funding is the problem

NDP Leader Jagmeet Singh calls for public inquiry over SNC-Lavalin questions

Vancouver member of Parliament Jody Wilson-Raybould resigned from cabinet last week

Canadian airlines waiting for guidance from Ottawa over X gender option

Major U.S. airlines said they will change their process so passengers can identify themselves along non-binary lines

Moose Hide campaign takes message to Canadian schools

Campaign launches new K-12 education platform

Atlantic Canada rock band Partner making Nanaimo debut this week

Polaris Prize-nominated band from Sackville, N.B. embarking on first West Coast tour

Most Read