(Pexels.com)

UPDATED: Competition Bureau sues Ticketmaster over ‘misleading’ ticket prices

Competition Bureau claims ticket giant inflates price from what was advertised by up to 65 per cent

Canada’s Competition Bureau is suing Ticketmaster for deceptive advertising, following a warning to end the marketing strategy last year.

In a statement Thursday, the Competition Bureau said it’s taking action against the ticket sales and distribution giant, as well as parent company Live Nation, for allegedly adding mandatory fees late into the sales transaction, inflating the price from what was advertised – in come cases by 65 per cent.

The mandatory fees imposed by Ticketmaster vary by ticket, and include “service fees”, “facility charges” and “order processing fees,” the Bureau claims.

The practice, called “drip pricing,” is misleading, the Bureau said, because consumers will always be forced to pay much higher prices than what is advertised.

The Bureau’s legal action against Ticketmaster comes seven months after ticket vendors were issued a warning to review its marketing strategies.

“Together, these actions send a strong signal to online retailers: consumers must have confidence that advertised prices are the ones they will pay,” John Pecman, Commissioner of Competition, said.

The Bureau has filed an application with the Competition Tribunal seeking, among other things, an end to the alleged deceptive marketing practices and an administrative monetary penalty.

In a statement to Black Press Media, Ticketmaster said it has long practiced transparency to enable informed purchases, and is committed to getting tickets into the hands of fans.

“Ticketmaster continues to work closely with Provincial governments to enhance consumer protection and provide the best ticketing experience for fans.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

No one tries to take down Nanaimo’s Discontent City at rally

Soldiers of Odin Vancouver Island a no show so far after making threats two days earlier

Kidney Foundation Nanaimo chapter president seeks ‘bail money’ in fundraiser

Randy Spensley will be on a scissor lift in a jailbird outfit Aug. 25 at Country Club Centre

MULTIMEDIA: Fair weather, food and fun at VIEX in Nanaimo

A gallery of the second day of the Vancouver Island Exhibition at Beban Park in Nanaimo

Urban planner wants to join city council to help build Nanaimo

Tyler Brown held his campaign launch this week

‘Beauty amongst such tragedy:’ B.C. photographer captures nature’s trifecta

David Luggi’s photo from a beach in Fraser Lake shows Shovel Lake wildfire, Big Dipper and an aurora

MULTIMEDIA: Fair weather, food and fun at VIEX in Nanaimo

A gallery of the second day of the Vancouver Island Exhibition at Beban Park in Nanaimo

VIDEO: Fires break out in scrap piles at Harmac mill

Nanaimo firefighters got blazes under control in early morning hours Saturday

Nanaimo Astronomy Society invites public to look at the night sky

Telescopes on display for society’s annual outdoor social event Aug. 23

Fire destroys home in Campbell River

Cause unknown in fire that gutted Willow Point home on Sunday

VI Raiders score comeback victory against Langley Rams

Nanaimo team erases 31-7 deficit to beat Langley Rams 35-34

Nanaimo’s VIEX country fair underway

Vancouver Island Exhibition happening Aug. 17-19 at Beban Park

Canadians fear for relatives trapped amid flooding in Indian state of Kerala

More than 800,000people have been displaced by floods and landslides

Two hurt in car wreck at Northfield intersection

NANAIMO – Honda and Volkswagen crash at 10 p.m. Friday on old Island Highway

Vehicle catches fire on Rutherford Road

NANAIMO – No one hurt in incident, which happened at 2:30 p.m. Friday

Most Read