Image: Facebook/Vancouver Canucks Image: Facebook/Vancouver Canucks

Canucks help fight stigma of addiction in new public awareness campaign

The Vancouver Canucks hockey team and the Ministry of Mental Health and Addictions are joining together to combat stigma around substance use

The NHL’s Vancouver Canucks are helping launch a public awareness campaign to fight the stigma associated with substance abuse at a time when British Columbia is mired in an overdose crisis.

The provincial government’s campaign includes messages that will be broadcast on television, shown online, on social media and on billboards.

The campaign will be highlighted at Canucks home games and at other events at Rogers Arena, such as concerts, until June.

Judy Darcy, the minister of mental health and addictions, says the stigma surrounding addiction is leading to deaths in the province.

The public awareness campaign shows addiction can affect anyone and it asks people to stop seeing addiction as a “moral failure” and instead as a health issue.

British Columbia declared a public health emergency in 2016 because of the overdose epidemic.

Related: Canucks Playroom offers fun space for sick kids at BC Children’s Hospital

Related: Nine suspected fatal overdoses over five days

The latest figures from the BC Coroners Service recorded 1,208 fatal overdoses between January and October last year.

The powerful opioid fentanyl was detected in 999 of the confirmed and suspected deaths during that time, an increase of 136 per cent from the same period in 2016.

“Addiction is often a response to deep pain or trauma, and stigma drives our loved ones to act and live in dark silence,” Darcy said Monday in a statement. “We need to knock down the walls of silence and encourage courageous conversations between friends, family and co-workers struggling with substance use, so they feel supported in seeking treatment and recovery.”

Kirk McLean, a retired Canucks goaltender, said people are losing family members, friends and neighbours.

“It’s been absolutely devastating to watch this crisis unfold right in our backyard,” he said in a news release.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Cedar residents protest homeless encampment near Nanaimo River

Residents raise concerns about environmental impact and crime, but offer also assistance

OPINION: It’s important that we exercise our right to vote

If we vote for a competent and collaborative council, the Hub City will thrive, says guest columnist

Discontent City can remain where it is until the end of next month

B.C. Supreme Court judge grants application for an extension to comply with injunction

Clippers bounce back and beat Eagles

Nanaimo defeats Surrey 6-2, next home game is this Sunday, Oct. 21

LETTER TO THE EDITOR: So much for ‘say no to drugs’ in Canada

I’m from the ‘users are losers’ generation, says letter writer

UPDATE: Shots fired at house during fight in Nanaimo

Shots were fired at about 2:30 p.m. Thursday in 500 block of Kennedy Street, say RCMP

Candidates for Nanaimo, Lantzville, RDN, school district

Local government elections are today, Oct. 20

Election 2018: candidate questionnaires

News Bulletin’s questionnaire responses for Nanaimo, Lantzville, school board, regional district

When to vote, where to vote, how to vote

Voting day is Oct. 20, with polls open 8 a.m.-8 p.m.

2018 municipal election: Few surprises on Vancouver Island

16 incumbent mayors will continue in their positions for four more years

Prank pizzas delivered to B.C. mayor on election night

The fake orders happened throughout Victoria mayor’s re-election campaign

Horvat nets OT winner as Canucks beat Bruins 2-1

Young Vancouver star had spirited scrap earlier in contest

Team Canada gold medal winners for first time in world curling championship

Team Canada earned gold in Kelowna at the 2018 Winn Rentals World Mixed Curling Championship

B.C. passenger caught smoking weed in a car issued $230 fine

Saanich police did a field sobriety test on the driver and deemed it safe for him to drive

Most Read