Harbourview Volkswagen bucks the corporate dealership trend

Family-owned, family-friendly dealership celebrates 35 years in Nanaimo

Family-owned car dealerships are becoming rare, as the big traders buy up local dealers. Harbourview Volkswagen in Nanaimo is bucking the trend, as they celebrate 35 years operating as a family business.

“We’re one of the very last family-owned dealerships,” marketing manager Andrew Morrison said. “Most places around town have been bought up by one of the big auto groups.”

Morrison says their advertising tagline — “Harbourview Volkswagen, where you’ve been part of the family for 35 years” — is not just a slogan. It’s the key to the company’s attitude of customer service and community involvement.

Islanders have embraced Harbourview Volkswagen as a friend and neighbour, with clients from Victoria, Parksville, Ucluelet, Tofino, Campbell River and all over Vancouver Island. And they’re proud to serve third-generation customers in Nanaimo.

“We’ve got some customers whose parents and grandparents bought cars here so yes, we have a very loyal customer base,” Morrison said.

New facility is 100% carbon-neutral

After 35 years, Harbourview knows Nanaimo well, and knows what’s important to the people here. That’s why they recently opened a new, green facility that’s 100 per cent carbon neutral. The building’s power comes from a solar farm on the roof, and nothing is wasted—even the used motor oil supplements the heating system in the winter.

Their summer-long “Tropical Dealing Days” sale is another purely local initiative. “Every single vehicle is on sale, some for $10,000 off,” Morrison said, and the dealership is also giving away tropical vacation packages. While you tour the new facility and test-drive a car, they’ll wash your car for you. And on Saturdays they’ve got the barbecue fired up.

It all goes to show that a local outfit can do anything.

“A corporate dealership has to toe the company line to a great extent,” Morrison said. “As a family-owned business, our decisions are made right here. We have a lot of flexibility with what we can offer.”

Comments are closed

Just Posted

Lantzville soccer player a first-round major-league draft pick

Callum Montgomery goes fourth overall to FC Dallas in MLS SuperDraft

Manly will give it another go with federal Green Party

Paul Manly to be acclaimed as party’s Nanaimo-Ladysmith candidate

Nanaimo council concerned about Terminal Avenue supportive housing project

Residents point to a lack of safety and security in the neighbourhood

Transport truck driver identified as one victim in double fatal head-on crash

Clifford Bishop, 54, a resident of Cassidy, had been a truck driver since he was 18

Nanaimo council supports borrowing $4.6M for Port Theatre expansion

City councillors pass first three readings of borrowing bylaw

UK lawmakers reject Brexit deal in 432-202 vote

House of Commons votes against the deal struck between Britain’s government and the EU

Awards finalists announced after ‘good year for business’

Vancouver Island Business Excellence Awards organizers reveal 85 finalists

Second fatal crash occurs in Alberni Valley

Traffic on Highway 4 is being re-routed as investigators are en route

Indigenous energy summit includes session on pipeline ownership options

Steven Saddleback of the Indian Resource Council says a session will feature presentations on financing models

Japanese grand champion Kisenosato retires from sumo

The 32-year-old Kisenosato was the first Japanese-born wrestler in 19 years to gain promotion to sumo’s highest rank

UPDATE: Accused B.C. high school killer found fit to stand trial

Gabriel Klein is accused in the 2016 stabbing death of Letisha Reimer at Abbotsford Senior Secondary

Right-wing, neo-Nazi, white supremacist groups an increasing concern: Goodale

Ten people died in April 2018 when Alek Minassian allegedly drove a rental van down the busy stretch in Toronto

Canadian stock exchanges to conduct lottery for ‘POT’ ticker amid high demand

The symbol became available after fertilizer Potash Corp. officially merged with Agrium Inc. in early 2018

VIDEO: Mattress fire at Cowichan Hospital under investigation

The Cowichan District Hospital was locked down on Tuesday afternoon due to… Continue reading

Most Read