Wanetta Beal and Don Ballard.

Black Press Media’s Impress TV offers advertisers new way to showcase their business

Sponsored-content video platform offers advertisers new opportunities

Black Press Media is launching Impress TV, a sponsored-content video platform that gives advertisers a new way to showcase their businesses.

Currently launched in North and Central Vancouver Island, with plans to expand the offering across the entire Black Press Media network in 2018, Impress TV offers advertisers exclusive category-specific exposure in custom-produced video segments.

“Online video is experiencing explosive growth,” says Andrew Franklin, vice-president of Black Press Media’s Online Operations in Canada. “Our advertisers recognize the power of our network and the value of our reach.”

Black Press Media owns and operates more than 80 news websites in B.C., Yukon and Alberta, with 185 journalists working to attract more than 2.8 million users per month.

The operational concept behind Black Press Impress TV is simple: advertisers can select to sponsor a specific category, such as Real Estate, Health & Wellness or other category.

Sponsors have already come on board for Real Estate TV in Northern and Central Vancouver Island, Health & Wellness TV in the Central Island region and Home Improvement has been claimed in the North Island region by Home Hardware in Campbell River.

“Two of our real estate channels have be snapped up by two dynamic partners, Michele Courtney and Bill Anglin, of the Courtney & Anglin Real Estate Group in the Comox Valley for the North region, and Don Ballard and Wanetta Beal of MacDonald Realty/Ballard Fine Homes for the Central Island,” says Chrissie Bowker, Director of Product Development with Black Press Media, based on North Vancouver Island.

“I’m also pleased to bring Jasmine and James Cherry and Masato Takeuchi of Parksville Denture Clinic to you for our Health & Wellness channel in the Central Island region.”

For more information on other sponsored video opportunities, email Bowker at chrissie.bowker@blackpress.ca

Comments are closed

Just Posted

LETTER TO THE EDITOR: Fire hall borrowing questionable

A new fire hall is a noble endeavour, but let’s not blindly support the borrowing, says letter writer

Missing Nanaimo man found dead in woods at Westwood Lake

RCMP and Nanaimo Search and Rescue had been looking for 65-year-old Lionel Cayer

Charges laid following collisions between pickup and police vehicles

Majore Jackson, 32, and Andrew John Bellwood, 47, from Nanaimo, face numerous charges

Two cars collide at Enterprise Way intersection

Accident happened Wednesday, April 25, just before 8:15 p.m. on the old Island Highway

Two cars collide at Enterprise Way intersection

Accident happened Wednesday, April 25, just before 8:15 p.m. on the old Island Highway

Beefs & Bouquets, April 26

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail bulletinboard@nanaimobulletin.com

Youth in care advocate for change

New youth advisory committee gets to work in Nanaimo

Unmarked police SUV with lights and siren on crashes at parkway intersection

Sport-utility vehicle and crossover collide at Aulds Road and Nanaimo Parkway

Police defuse situation after man barricades himself in Duncan house

The sight of an armoured RCMP vehicle had neighbours worried

NAFTA talks hold Foreign Affairs Minister in Washington, substitute heads to NATO summit

NAFTA talks keeping Foreign Affairs Minister Chrystia Freeland, sends substitute to NATO summit

Britain gives long-lost Franklin expedition ships to Canada, Inuit

Deeds to HMS Erebus and HMS Terror signed over to Canada and Inuit Heritage Trust

Grief over deadly Toronto van attack sinks in

Three days after rampage, people still gathering at memorial to lay flowers and honour victims

Liberals urged to tax e-commerce services like Netflix

Trudeau has been adamant that his government wouldn’t increase taxes on online subscriptions

Most Read