Wanetta Beal and Don Ballard.

Black Press Media’s Impress TV offers advertisers new way to showcase their business

Sponsored-content video platform offers advertisers new opportunities

Black Press Media is launching Impress TV, a sponsored-content video platform that gives advertisers a new way to showcase their businesses.

Currently launched in North and Central Vancouver Island, with plans to expand the offering across the entire Black Press Media network in 2018, Impress TV offers advertisers exclusive category-specific exposure in custom-produced video segments.

“Online video is experiencing explosive growth,” says Andrew Franklin, vice-president of Black Press Media’s Online Operations in Canada. “Our advertisers recognize the power of our network and the value of our reach.”

Black Press Media owns and operates more than 80 news websites in B.C., Yukon and Alberta, with 185 journalists working to attract more than 2.8 million users per month.

The operational concept behind Black Press Impress TV is simple: advertisers can select to sponsor a specific category, such as Real Estate, Health & Wellness or other category.

Sponsors have already come on board for Real Estate TV in Northern and Central Vancouver Island, Health & Wellness TV in the Central Island region and Home Improvement has been claimed in the North Island region by Home Hardware in Campbell River.

“Two of our real estate channels have be snapped up by two dynamic partners, Michele Courtney and Bill Anglin, of the Courtney & Anglin Real Estate Group in the Comox Valley for the North region, and Don Ballard and Wanetta Beal of MacDonald Realty/Ballard Fine Homes for the Central Island,” says Chrissie Bowker, Director of Product Development with Black Press Media, based on North Vancouver Island.

“I’m also pleased to bring Jasmine and James Cherry and Masato Takeuchi of Parksville Denture Clinic to you for our Health & Wellness channel in the Central Island region.”

For more information on other sponsored video opportunities, email Bowker at chrissie.bowker@blackpress.ca

Comments are closed

Just Posted

Neighbours petitioning against supportive housing on Terminal Avenue

B.C. Housing advises residents it’s considering site as a long-term location in Nanaimo

When to vote, where to vote, how to vote

Voting day is Oct. 20, with polls open 8 a.m.-8 p.m.

Candidate wants to be a problem-solver on Lantzville council

Calvin Williams one of 10 candidates for four seats as District of Lantville councillors

Coast Salish art unveiled at Regional District of Nanaimo headquarters

Following 2017 RFP process, RDN purchases First Nations art for board chambers and lobby

Nanaimo pot shops taking different approaches to legalization day

Day 1 of marijuana legalization sees unlicensed pot shops close, stay open

Mellow opening to B.C.’s only legal pot shop

About five people lined up early for the opening of the BC Cannabis Store in Kamloops.

Candidate lists finalized for Nanaimo, Lantzville, RDN, school district

Nomination deadline passes in advance of Oct. 20 local government elections

Election 2018: candidate questionnaires

News Bulletin’s questionnaire responses for Nanaimo, Lantzville, school board, regional district

Candidates make their case to be part of Nanaimo’s next council

Select candidates’ debates held Monday at the Vancouver Island Conference Centre

Nanaimo gets ready to rumble with Great B.C. Shake Out

Prepare for disaster drill by checking survival supplies and planning for real seismic event

Proportional representation grows government, B.C. study finds

Spending, deficits higher in countries where voting system used

Ucluelet fears orca protection could shut down fisheries

“I beg you to start a process to put a stick in the wheels and slow these people down.”

Black market will thrive until small pot growers and sellers included: advocates

Advocates say the black market will continue to thrive until small retail shops and craft growers are included in the regime.

Goodbye cable, hello Netflix: 1/3 of Canadians cut the cord

Just under half of households no longer have a landline phone

Most Read