Wanetta Beal and Don Ballard.

Black Press Media’s Impress TV offers advertisers new way to showcase their business

Sponsored-content video platform offers advertisers new opportunities

Black Press Media is launching Impress TV, a sponsored-content video platform that gives advertisers a new way to showcase their businesses.

Currently launched in North and Central Vancouver Island, with plans to expand the offering across the entire Black Press Media network in 2018, Impress TV offers advertisers exclusive category-specific exposure in custom-produced video segments.

“Online video is experiencing explosive growth,” says Andrew Franklin, vice-president of Black Press Media’s Online Operations in Canada. “Our advertisers recognize the power of our network and the value of our reach.”

Black Press Media owns and operates more than 80 news websites in B.C., Yukon and Alberta, with 185 journalists working to attract more than 2.8 million users per month.

The operational concept behind Black Press Impress TV is simple: advertisers can select to sponsor a specific category, such as Real Estate, Health & Wellness or other category.

Sponsors have already come on board for Real Estate TV in Northern and Central Vancouver Island, Health & Wellness TV in the Central Island region and Home Improvement has been claimed in the North Island region by Home Hardware in Campbell River.

“Two of our real estate channels have be snapped up by two dynamic partners, Michele Courtney and Bill Anglin, of the Courtney & Anglin Real Estate Group in the Comox Valley for the North region, and Don Ballard and Wanetta Beal of MacDonald Realty/Ballard Fine Homes for the Central Island,” says Chrissie Bowker, Director of Product Development with Black Press Media, based on North Vancouver Island.

“I’m also pleased to bring Jasmine and James Cherry and Masato Takeuchi of Parksville Denture Clinic to you for our Health & Wellness channel in the Central Island region.”

For more information on other sponsored video opportunities, email Bowker at chrissie.bowker@blackpress.ca

Comments are closed

Just Posted

Nanaimo-Ladysmith navigating back-to-school uncertainty

Start of school initially set for Sept. 8 pushed back to Sept. 10

Federal Green leadership hopeful brings eco-socialist campaign to Nanaimo

Dimitri Lascaris one of nine candidates running for party leader

Garbage truck knocks down lamp post onto pickup in north Nanaimo

Emergency crews respond to Dickinson Crossing plaza mall Friday afternoon

Woman reunited with wedding ring she lost in Nanaimo

Qualicum Beach woman ‘over the moon’ after getting ring back, say RCMP

Artists adding finishing touches to new downtown Nanaimo murals

Three outdoor art works commissioned by Hub City Walls festival to be completed by Saturday

Artists adding finishing touches to new downtown Nanaimo murals

Three outdoor art works commissioned by Hub City Walls festival to be completed by Saturday

Beefs & Bouquets, Aug. 12

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail editor@nanaimobulletin.com

TRAFFIC: Motor vehicle incident on Malahat north of Shawnigan Lake turnoff

Vehicle hanging on median, traffic may be impacted

Captain Horvat’s OT marker lifts Canucks to 4-3 win over Blues

Vancouver takes 2-0 lead in best-of-7 NHL playoff series with St. Louis

Widow of slain Red Deer doctor thanks community for support ahead of vigil

Fellow doctors, members of the public will gather for a physically-distanced vigil in central Alberta

Protesters showcase massive old yellow cedar as Port Renfrew area forest blockade continues

9.5-foot-wide yellow cedar measured by Ancient Forest Alliance campaigners in Fairy Creek watershed

Taking dog feces and a jackhammer to neighbourhood dispute costs B.C. man $16,000

‘Pellegrin’s actions were motivated by malice …a vindictive, pointless, dangerous and unlawful act’

Racist stickers at Keremeos pub leaves group uneasy and angry

The ‘OK’ hand gesture is a known hate-symbol

Most Read