A “Be Kind” message is printed on the 2019 Pink Shirt Day T-shirts available at London Drugs stores and online at pinkshirtday.ca. (submitted photo)

Pink Shirt Day a reminder to ‘T.H.I.N.K.’ before posting on social media

‘Be Kind’ message on shirts sold for anti-bullying activities of Wednesday, Feb. 27

This year’s official “pink shirt” proclaims “Be Kind” as part of a campaign to encourage people to think before they post on social media.

Cyberbullying continues to be the focus of the anti-bullying awareness campaign, which culminates with a number of activities and events on Wednesday, Feb. 27.

On Pink Shirt Day, many Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities.

“This year we are focused on encouraging everyone to ask themselves to T.H.I.N.K. before posting any online messages,” Sara Dubois-Phillips, executive director of the CKNW Kids’ Fund, said in a release.

“We want people to ask themselves if it is True, Helpful, Inspiring, Necessary and Kind.”

Roots of the campaign began to grow in 2007, when two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a message of solidarity to the bully.

Inspired by the story, CKNW Orphan’s Fund later began efforts to raise funds for anti-bullying efforts in Western Canada. To date, more than $1.8 million has been collected from sales of Pink Shirt Day T-shirts.

Net proceeds are distributed through CKNW Kids’ Fund, as the organization has been known since 2018, to support youth anti-bullying programs throughout Western Canada, including the Boys & Girls Clubs.

Richmond-based London Drugs is the campaign’s official retailer of the shirts, available in youth and adult sizes in stores and also online via pinkshirtday.ca. In 2018, more than 20,000 of them were purchased.

The retailer is also selling pink-shirt plush bears, “Be Kind” toques and pink wrist bands to raise awareness and funds to support the campaign. This year, London Drugs is joined by Surrey-based Coast Capital Savings as the retail and presenting sponsors of Pink Shirt Day 2019.

Like us on Facebook and follow us on Twitter.

Just Posted

Memorial for drug overdose victims on display at St. Paul’s Church in Nanaimo

Flags of Hope Overdose Awareness Display at Chapel Street church until Aug. 29

QB McGarvey steers V.I. Raiders to first win of 2019 season

Raiders blow out Kamloops Broncos in home opener in Nanaimo

Traffic back to normal after accident at Island Highway-Brechin Road in Nanaimo

Accident involved truck and taxi at turn lane leading to Departure Bay ferry terminal

United Way’s denim drive launches at Nanaimo’s Woodgrove Centre

United by Denim campaign runs from Aug. 17 until Sept. 2

Yacht designer will share dramatic stories from America’s Cup racing

Steve Killing to speak at Nanaimo Yacht Club on Aug. 24 for choir fundraiser

VIDEO: Langley Ribfest met with protesters

Groups that oppose the event for various reasons plan to be on site each of the three days.

Beefs & Bouquets, Aug. 15

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail bulletinboard@nanaimobulletin.com

Canadians killed in Afghanistan honoured during emotional dedication ceremony

One-hundred-fifty-eight Canadian soldiers died during the mission

It’s snow joke: Up to 30 cm of snow expected to fall in northeastern B.C.

Alaska Highway, Fort Nelson to be hit with August snowstorm, according to Environment Canada

‘I’m just absolutely disgusted’: Husband furious after B.C. Mountie’s killer gets day parole

Kenneth Fenton was sentenced to prison after he fatally struck Const. Sarah Beckett’s cruiser

Sea-to-Sky Gondola in B.C. likely out of commission until 2020

Sea to Sky Gondola carries between 1,500 and 3,000 people every day during the summer season

Helicopter-riding dog Mr. Bentley now featured on cans of new B.C.-made beer

Partial proceeds from every pack go to Children’s Wish

PHOTOS: Weapons seized at Portland right-wing rally, counterprotests

Not all who gathered Saturday were with right-wing groups or antifa

Ferries employees participating in Denman Island cleanup for plastic-shedding ferry

The cleanup comes a few weeks after one organized by residents of the Island

Most Read