Toronto rapper Peter Jackson’s newest record, Married to Success, is a pretty accurate description of where he’s at right now in his career as a recording artist.
Since first coming to prominence in 2015 with the Toronto Raptors fight song We the North, Jackson has been a consistent presence on Billboard, iTunes and Canadian music charts and he’s been cleaning up at the Canadian Urban Television Awards, winning Rap Album, Video and Mixtape of the Year awards in 2015 and Album of the Year in 2016. This year he picked up a pair Future Star awards from iHeartRadio and Virgin Radio.
But even though it looks like he’s got the formula figured out, Jackson decided to take a new approach for Married to Success, bringing in expert songwriters to help him craft an even bigger hit.
“We spent a lot of time in writing camps and producer camps basically where I flew a lot of people in from New York and L.A. They write and produce [for artists] that are on Billboard and actively on the charts right now. So we spent a lot more time kind of perfecting the music instead of just making whatever I wanted and putting it out,” Jackson said.
“We’ve had a lot of success with touring and we’ve had a lot of success in Canada, but we wanted to say the same things that we were saying but almost say them differently so more people understood, understood my story, particularly, and just to get the point across differently, I guess, in a more commercial sense.”
Jackson is now touring Canada in support of the new release as the opening act for Jamaican-American hip-hop artist Sean Kingston, known for his 2007 hit Beautiful Girls. The duo’s cross-Canada tour kicks off at the Queen’s on Nov. 22.
Collaboration isn’t new to Jackson. He’s spent the past decade touring and recording with other rappers. Most recently Jackson has been working with Kingston. They’ve been in the studio together a couple times and have a new single and video to be released in January.
“Me and one of Sean’s friends are close because I spend a lot of time in Jamaica and then he connected me with Sean and we spoke about doing a single and video and I let him know that I thought he could do a whole Canadian tour,” Jackson said.
“Then [the touring agency] reached back out to me, knowing what I was doing with him, and put me on the tour as well.”
WHAT’S ON … Sean Kingston and special guest Peter Jackson perform at the Queen’s on Wednesday, Nov. 22. 19+ show. Advance tickets $55.