He used his own money to fund its production initially, but when it ran out he turned to fans and crowd-funding for additional help. Pledges helped him finish the album.
“I love telling that story when musicians complain about fans stealing music,” said Cardiff, adding that the people you want to connect with are ones that believe in the music. “It was amazing for me because that is what finished the album off.”
He crafted the album with the help of Ben Leggett in his home.
He said producing the album in his home was ideal because as a single parent he was able to see his daughter off to school in the morning and then work in the studio. Leggett would work on it when Cardiff’s daughter was home and then when she went to sleep, Cardiff joined him again.
Cardiff is performing at the Tabu Lounge Sunday (Nov. 18) starting at 8 p.m.
Cardiff was recently nominated for the Canadian Folk Music Awards Contemporary Singer of the Year Award. He’ll learn if he received the honour the day before performing for Nanaimo fans.
Cardiff said there is a truth of being in front of people performing music.
He said if it doesn’t resonate with you or capture the audience then that’s an indication that it needs revising. During his performances he tweaks his work. His newest album Floods and Fires, chronicles his experiences of celebrating parenthood and the balance between heartbreak and joy.
During his Nanaimo performance Cardiff will play a mix of unreleased work and songs from his latest album.
Tickets are $20 and are available at www.craigcardiff.com or at the lounge.