Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Grammy Award ratings drop 51 per cent to record low

CBS’ telecast reached 9.2 million viewers Sunday, the lowest number on record

Grammy producers avoided the Zoom awkwardness of other pandemic-era awards shows and gave music-starved fans performances by the industry’s biggest stars. And viewers still stayed away.

CBS’ Grammys telecast reached 9.2 million — television and streaming — viewers Sunday, the lowest number on record and a precipitous 51% drop from last year, the Nielsen company said.

That followed the Golden Globes’ 63% decline in ratings a few weeks ago and record low ratings for the Emmy Awards last fall.

That’s enough for television executives to worry about whether this is just pandemic-related or if they can no longer depend on these traditional attention-getting events. The Oscars, coming up next month on ABC, has often been the year’s most-watched television event after the Super Bowl.

There are multiple factors, including the decline of broadcast TV in general and the fragmentation of entertainment: There are fewer movies, TV shows and songs that pull society together. Social media also allows fans to catch highlights of an awards show later instead of watching the full event, which for Sunday’s Grammys lasted nearly four hours.

For the Grammys, the ratings decline came despite the general view that it was a well-produced event.

CBS won the week, averaging 4.9 million viewers in prime time. NBC had 4 million, ABC had 3.4 million, Fox had 2.6 million, Univision had 1.4 million, Ion Television had 1.2 million and Telemundo had 1 million.

Fox News Channel led the cable networks, averaging 2.45 million viewers in prime time. MSNBC had 1.84 million, CNN had 1.29 million, HGTV had 1.15 million and ESPN had 1.06 million.

ABC’s “World News Tonight” won the evening news ratings race, averaging 8.9 million viewers. NBC’s “Nightly News” had 7.3 million and the “CBS Evening News” had 5.3 million.

For the week of March 8-14, the top 20 programs, their networks and viewerships:

1. “NCIS,” CBS, 9.78 million.

2. “Grammy Awards,” CBS, 9.23 million.

3. “60 Minutes,” CBS, 8.14 million.

4. “FBI,” CBS, 7.66 million.

5. “Chicago Med,” NBC, 7.571 million.

6. “The Voice” (Monday), NBC, 7.57 million.

7. “Chicago Fire,” NBC, 7.04 million.

8. “The Voice” (Tuesday), NBC, 6.89 million.

9. “Young Sheldon,” CBS, 6.49 million.

10. “President Biden’s Address to Nation,” ABC, 6.34 million.

11. “911,” Fox, 6.28 million.

12. “FBI: Most Wanted,” CBS, 6.15 million.

13. “Chicago PD,” NBC, 5.89 million.

14. “President Biden’s Address to Nation,” CBS, 5.83 million.

15. “The Masked Singer,” Fox, 5.66 million.

16. “The Neighborhood,” CBS, 5.62 million.

17. “American Idol,” ABC, 5.5 million.

18. “Station 19,” ABC, 5.41 million.

19. “911: Lone Star,” Fox, 5.36 million.

20. “Bob Hearts Abishola,” CBS, 5.21 million.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Nanaimo city council voted unanimously Monday to pass a bylaw establishing the foundation for a new downtown business improvement association. (Chris Bush/News Bulletin)
City of Nanaimo adopts bylaw to create new downtown business improvement association

Chamber of commerce says next steps will be a board of directors and five-year strategic plan

Nanaimo-Ladysmith school district teachers’ union, and its counterparts from Mount Arrowsmith district, seek stricter COVID-19 rules. (News Bulletin file)
Nanaimo-Ladysmith teachers’ union asks health authority for stricter COVID-19 measures

Teachers ask for vaccine, more online learning, mask mandate for primary students

B.C. Finance Minister Selina Robinson outlines the province’s three-year budget in Victoria, April 20, 2021. (B.C. government video)
B.C. deficit to grow by $19 billion for COVID-19 recovery spending

Pandemic-year deficit $5 billion lower than forecast

Chakalaka Bar & Grill remains open in defiance of orders from Island Health to close. (Cole Schisler photo)
Island Health seeks injunction against restaurant defying COVID-19 orders

VIHA says Chakalaka Bar and Grill also violating water and sewer regulations with RV hook-ups

Nanaimo Fire Rescue investigator Mark Jonah probes the scene of a blaze that destroyed two apartments on Sunday, April 18. The cause of the blaze has not been determined. (Chris Bush/News Bulletin)
UPDATE: RCMP say Wakesiah Avenue fire was arson, suspect has been arrested

35-year-old man arrested for allegedly starting fire lived in the complex

A man pauses at a coffin after carrying it during a memorial march to remember victims of overdose deaths in Vancouver. THE CANADIAN PRESS/Darryl Dyck
B.C. announces historic half-billion-dollar funding for overdose crisis, mental health

Of it, $152 million will be used to address the opioid crisis and see the creation of 195 new substance use treatment beds

Children’s backpacks and shoes are seen at a CEFA (Core Education and Fine Arts) Early Learning daycare franchise, in Langley, B.C., on Tuesday May 29, 2018. THE CANADIAN PRESS/Darryl Dyck
B.C. budget to expand $10-a-day child care, but misses the mark on ‘truly universal’ system

$111 million will be used to fund 3,750 new $10-a-day spaces though 75 additional ChildCareBC universal prototype sites over the next three years.

The City of Nanaimo will further investigate an initiative to set up two 12-cabin sites to create transitional emergency housing for people experiencing homelessness. (Black Press file photo)
City of Nanaimo will ask for expressions of interest to operate tiny cabin sites

Staff expresses concern about workload, councillor says sheltering people must take priority

Ambulance paramedic in full protective gear works outside Lion’s Gate Hospital, March 23, 2020. Hospitals are seeing record numbers of COVID-19 patients more than a year into the pandemic. (The Canadian Press)
B.C.’s COVID-19 infection rate declines, 849 cases Tuesday

Up to 456 people now in hospital, 148 in intensive care

Christy Clark, who was premier from 2011 to 2017, is the first of several present and past politicians to appear this month before the Cullen Commission, which is investigating the causes and impact of B.C.’s money-laundering problem over the past decade. (Darryl Dyck/Canadian Press)
Christy Clark says she first learned of money-laundering spike in 2015

The former B.C. premier testified Tuesday she was concerned the problem was ‘apparently at an all-time high’

Police executed a search warrant at the Devils Army Clubhouse on Petersen road in Campbell River on August 10, 2017.
Murder trial into 2016 Campbell River killing underway in Victoria

Ricky Alexander is charged with the first-degree murder of John Dillon Brown

Most Read