Youth sports supported by Canadian Tire

One in three Canadian families cannot afford to enrol their children in organized sport or recreation activities because of financial barriers.

Kids who are able to participate in organized sport and recreation, outside of school hours gain many short and long term benefits including: increased self-esteem, greater self-confidence, leadership skills, and better grades.

Despite the financial hardships many Canadian parents are facing, there is a way to get kids into the game, no matter what barrier. By covering the cost of registration, equipment and/or transportation, Canadian Tire Jumpstart has helped more than 315,000 children get in the game.

Visit to learn more or lend your support by shopping at Canadian Tire today (May 28), national Jumpstart Day.