World Vision and Visa Canada are working together to help Canadians make a more tangible difference this holiday season.
In December, when Canadians use a Visa credit, debit or prepaid card to purchase a goat online through the World Vision Gift Catalogue, Visa will contribute an additional $20 to World Vision, up to $50,000.
World Vision will utilize Visa’s donation to purchase additional goats that will be provided to families in need, overseas.
Charitable gifts like those available through the World Vision Gift Catalogue, are an increasingly common present over the holidays for many people.
A recent Harris Decima poll indicates 74 per cent of Canadians prefer to receive a gift that helps someone in need, rather than a traditional gift like clothing or electronics.
“We know helping others is an important part of the holidays for many families,” said Jane Bargout, spokeswoman for the World Vision Gift Catalogue. “The Gift Catalogue is a fun way for people to give a gift that will change lives.”
The purchase of a goat from World Vision’s Gift Catalogue provides many benefits for a family in need and has the ability to change lives.
Families gain the valuable capital of owning a farm animal with the ability to produce offspring. Daily nutrition from goat’s milk helps improve child health and well-being, while excess milk can be sold for income to help cover necessities like school fees and medical visits.
For more information, please visit www.worldvision.ca/gifts.