Retailer supports Canadian Red Cross

Most people like to think trouble will never happen to them, but thousands of Canadians needed disaster assistance from the Canadian Red Cross last year.

Most people like to think trouble will never happen to them, but thousands of Canadians needed disaster assistance from the Canadian Red Cross last year.

From an extreme heat wave that impacts individuals, to a flood that suddenly forces a community to evacuate with few possessions, the affects of a disaster can be devastating. Red Cross is there to help – but it can’t do it alone. That’s why fundraisers like the annual Wal-Mart campaign are so important.

Wal-Mart Canada is in the midst of a coast-to-coast campaign to raise much-needed funds for local Canadian Red Cross disaster response activities. The campaign runs in Wal-Mart’s 329 stores until Aug. 31, with an national goal of $2.8 million and $308,200 for B.C. and Yukon.

“Funds raised will help the Canadian Red Cross to be prepared to provide assistance within hours of a disaster,” said David Magnuson-Ford, B.C. fund development manager of the Canadian Red Cross. “We’re excited to work with Wal-Mart during this annual fundraising campaign, and know that Wal-Mart shoppers will get behind the Canadian Red Cross.”

For shoppers, supporting the Red Cross is easy.

At the Wal-Mart checkout, an associate will give customers the opportunity to make a donation to support the work of the Red Cross in their community.

The Red Cross helps improve the lives of vulnerable people by mobilizing the power of humanity around the world.