Grocery customers access phone app

Free download allows for iPhone, iPad activation of specials.

Quality Foods is taking grocery shopping to a new level thanks to cyberspace.

As part of its 29th anniversary celebration, the Vancouver Island grocer has a phone application available for a free download on the App Store.

The Quality Foods app allows customers to activate any of several special offers on their iPhone, iPod Touch or iPad, and receive the special deal instantly at the checkout of any store.

“This is a first for the food industry in Canada, or anywhere as far as we know,” said Ken Schley, QF director of operations. “What’s unique about the QF app is that it seamlessly communicates special deals from the customer’s smart phone directly to the checkout. Each customer’s selected offers are unique to their Q-Card number. No other retailer has done that.”

The app is quick and easy to install on the App Store and it works with all versions of the iPhone.

“We hope to add the QF app to the Blackberry App World in the next few months,” said Schley. “So far we are finding that the number one use for the QF app is checking each day’s Appy Hour special.”

For more on the QF app, please visit http://appyhour.ca.