With a mission to inspire more communities to share their pride in Canada’s favourite sport, Kraft Hockeyville unveiled an expanded search for the most hockey-connected community in the country.
The new cross-country campaign includes five additional finalist community spots and an early-bird prize of $10,000 worth of hockey equipment from Kraft Canada for a local minor hockey association.
In addition, Hockeyville fans can now extend their involvement through a series of virtual trophies, generated by online activities, including uploading stories, photos and completing other community-based tasks on krafthockeyville.ca. There are five virtual trophies to collect in total.
Canadians can nominate their community for Kraft Hockeyville 2012 with stories that showcase hometown pride and passion for hockey. Communities that enter before Dec. 16 and complete the early bird entry submission also qualify for the early bird prize.
Designed to ignite and reflect local communities’ passion for hockey, Hockeyville is immensely popular with Canadians. Since 2006, more than 2,000 communities have entered the competition producing more than 22,000 submissions and 30 million votes.
The grand prize is $100,000 in arena upgrades courtesy of Kraft Canada, a 2012/13 National Hockey League pre-season game played in the winner’s local community arena and a special CBC’s Hockey Night in Canada broadcast from their community.
Four runner-up communities will receive $25,000 each for arena upgrades from Kraft Canada. The nomination phase closes on Jan. 31.
To enter, please register at www.krafthockeyville.ca. The top 15 communities chosen to compete for the title will be revealed on Hockey Night in Canada March 3. Canadians then vote for the top five communities on March 4-5. The top five will be announced March 17 before a final voting stage March 18 -19. The winner will be revealed March 31.