Several women’s shelters across Canada are undergoing uplifting colour paint makeovers as Benjamin Moore Paints rolls out its Colour Care Across Canada campaign nationwide.
Just in time for the holidays, Benjamin Moore is providing the transformation in a partnership with the Canadian Women’s Foundation.
The organization funds emergency housing and services for women and their children who are seeking aid from domestic violence. Nine shelters across the country will undergo the paint makeovers, including Nanaimo’s Haven Society.
“Abuse against women is increasing at frightening rates in Canada, and it has contributed significantly to driving women and their children from their homes, onto the streets and seeking safe havens like those The Canadian Women’s Foundation works with,” said Mike Kolind, market general manager for Benjamin Moore Canada. “For those in shelters, it can be a demoralizing, and in some cases, a dehumanizing condition breaking the spirit of any family.
“Benjamin Moore’s aim in launching Colour Care Across Canada is to bring attention to the situation, and at the same time try and brighten, with the power of colour, the living environments of those who seek this basic human need for safe housing and a community of support.”
The company’s promise is to provide interior paint for all bedrooms at each shelter location. Often these spaces are shared by families and include bathrooms and play areas for the youngsters.
The program includes the recruitment of local volunteer painting contractors who, in addition to undertaking the paint job, will handle minor repair on walls, ceilings and trims to properly prepare the surfaces to be coated.
Topping off the paint contribution will be new bedding ensembles from GlucksteinHome provided by The Bay.