Campaign keeps kids warm, dry

Mid October means two things in Canada; the arrival of cooler weather and the annual West 49 Coats for Kids campaign.

Mid October means  two things in Canada; the arrival of cooler weather and the annual West 49 Coats for Kids campaign.

Marking it’s ninth year, the campaign has provided jackets for 75,000 children who don’t have adequate winter clothing. This year’s goal is 16,000 jackets.

The campaign runs to Nov. 17 with coat collection barrels in every West 49 store including Nanaimo’s Woodgrove Centre location. Everyone who brings in a clean, insulated gently-used winter coat will receive $25 off any winter jacket.

Donated jackets will then be given to various youth shelters and charities across the country.

In past campaigns, coats have been provided to organizations such as Big Brothers and Big Sisters, Canadian Diabetes Association, Salvation Army, the United Way and local youth shelters and missions.

“This is such an important initiative to West 49 and one that our customers have come to expect. With 114 stores participating this year we are excited to meet our goal,” said Cindy Mielke, West 49 director of marketing. “Every year our customers amaze us with their support.”

For more information, please call 250-390-1365 or go to www.west49.com.