Protecting memories is something every British Columbian should take personally.
That’s the message in the new Alzheimer Society of B.C. public service announcement that launched to mark Brain Awareness Week (March 12-18).
Even the production story behind the spot hits close to home with numerous employees involved in the production having a personal connection to the disease.
The spot can be seen at www.protectmemories.ca.
“This video illustrates what dementia is, a degenerative brain disease, and what it does to our cherished memories,” said Jean Blake, society CEO. “The disease becomes a very personal experience not just for the person living with dementia, but for their families and friends as well, the people who were an important part of those memories.”
One in four Canadians has someone in their family with Alzheimer’s disease. Every five minutes a Canadian is diagnosed with dementia.
Prevalence of the disease is rapidly increasing and yet the cause is still unknown and there is currently no cure.
The Alzheimer Society of B.C. provides a province-wide network of support, education, and information resources for families impacted by dementia.
For more information, please go to www.alzheimerbc.org.