Tourism Nanaimo, together with Tourism Tofino, Sooke Regional Tourism Association and Black Ball Ferry Line, received the Multi Media Marketing Award last week at the Tourism Vancouver Island Conference held in Ucluelet.
The award recognizes a business or organization for its innovative use of various forms of social media and traditional marketing mediums in a specific and targeted campaign that was successful in attracting visitors to their business or organization and the Vancouver Island Region.
The group won for its Share Vancouver Island campaign that focused on delivering the raw, natural beauty of Vancouver Island to the high-potential market of Washington state residents. The goal of the campaign was to inspire new and repeat travel through traditional media channels such as television as well as through social media generated content on platforms such as Instagram.
“This campaign promotes multiple destinations with unique itineraries connecting them. Along with the contesting portion and hosting of influential instagrammers, the campaign generated an emotional connection to the regions, creating a strong desire for immediate travel,” said Chelsea Barr, Tourism Nanaimo’s destination marketing officer. “We are very proud of this initiative. With our successful application receiving additional Destination B.C. co-op marketing dollars, we’re extremely pleased with the results.”
Tourism Nanaimo is a division of the Nanaimo Economic Development Corporation, whose mission is to build a prosperous community through economic opportunity.
“This campaign is one of three major marketing campaigns undertaken by Tourism Nanaimo this year, and it is always rewarding when the efforts of the team are recognized through this award by their peers,” said John Hankins, CEO Nanaimo Economic Development Corporation.