Tourism Nanaimo shared in an award with other tourism organizations for its Share the Island marketing campaign.

Tourism Nanaimo shares in award

NANAIMO – Groups recognized for Share the Island marketing campaign.

Tourism Nanaimo, together with Tourism Tofino, Sooke Regional Tourism Association and Black Ball Ferry Line, received the Multi Media Marketing Award last week at the Tourism Vancouver Island Conference held in Ucluelet.

The award recognizes a business or organization for its innovative use of various forms of social media and traditional marketing mediums in a specific and targeted campaign that was successful in attracting visitors to their business or organization and the Vancouver Island Region.

The group won for its Share Vancouver Island campaign that focused on delivering the raw, natural beauty of Vancouver Island to the high-potential market of Washington state residents. The goal of the campaign was to inspire new and repeat travel through traditional media channels such as television as well as through social media generated content on platforms such as Instagram.

“This campaign promotes multiple destinations with unique itineraries connecting them. Along with the contesting portion and hosting of influential instagrammers, the campaign generated an emotional connection to the regions, creating a strong desire for immediate travel,” said Chelsea Barr, Tourism Nanaimo’s destination marketing officer. “We are very proud of this initiative. With our successful application receiving additional Destination B.C. co-op marketing dollars, we’re extremely pleased with the results.”

Tourism Nanaimo is a division of the Nanaimo Economic Development Corporation, whose mission is to build a prosperous community through economic opportunity.

“This campaign is one of three major marketing campaigns undertaken by Tourism Nanaimo this year, and it is always rewarding when the efforts of the team are recognized through this award by their peers,” said John Hankins, CEO Nanaimo Economic Development Corporation.

Just Posted

RDN transit committee recommends keeping bus loop at Port Drive until summer

Regional District of Nanaimo board to debate recommendation Oct. 22

Nanaimo-Ladysmith candidates ‘disappointed’ with prime minister over blackface

Situation a ‘nightmare’ for Trudeau and the Liberals, says VIU professor

Opposition to 388 Machleary proposal over-extends public hearing

Nanaimo residents 10-1 against development plan in Old City Quarter, public hearing to be continued

Nanaimo beekeepers take down nest of giant hornets

One nest eradicated at Robins Park, but there are still Asian giant hornets around

Nanaimo athletes earn gold, silver, bronze at 55-Plus B.C. Games

Huge contingent of local participants competed in largest-ever 55-Plus B.C. Games in Kelowna

VIDEO: B.C. man accused of assaulting sex worker loses temper in interrogation

Defence lawyer says statements made by accused Curtis Sagmoen should be deemed inadmissible

Charges stayed against Alberta RCMP officer in alleged off-duty Whistler assault

Const. Vernon Hagen instead completed an alternative measures program

VIDEO: Fire destroys Williams Lake strip club targeted by past arson attempts

Diamonds and Dust Entertainment Lounge destroyed by fire, crews on scene

Second bat found at Greater Victoria elementary school tests positive for rabies

Island Health confirms second rabies case, this time in Saanich

B.C. man guilty of first-degree murder in Yukon killing

Edward James Penner, 22, was given the mandatory life sentence for the 2017 slaying of 25-year-old Adam Cormack

Woman stabbed at least five times in Nelson during random attack

Victim is in hospital, suspect is in police custody

Victoria man spots online photo of his totem pole 11 years after it was stolen

Mark Trueman restored the pole himself before it was stolen off of his property in Duncan

‘I’d do it again,’ says B.C. man who swam naked, drunk in Toronto shark tank

David Weaver, of Nelson, was drunk when he went to Ripley’s Aquarium in Toronto on Oct. 12 2018

Most Read