A Purolator driver wears a mask as he makes deliveries in Toronto on March 24, 2020. With online sales set to hit record highs this year, Statistics Canada says that wholesalers, rather than retailers, have benefited most from the trend toward online shopping. Statistics Canada says $85 billion of Canada’s $305 billion in online sales last year went to wholesalers, while transportation and warehousing companies got $60 billion, manufacturing was worth $38 billion, and retailers grossed $22 billion.THE CANADIAN PRESS/Frank Gunn

A Purolator driver wears a mask as he makes deliveries in Toronto on March 24, 2020. With online sales set to hit record highs this year, Statistics Canada says that wholesalers, rather than retailers, have benefited most from the trend toward online shopping. Statistics Canada says $85 billion of Canada’s $305 billion in online sales last year went to wholesalers, while transportation and warehousing companies got $60 billion, manufacturing was worth $38 billion, and retailers grossed $22 billion.THE CANADIAN PRESS/Frank Gunn

Online shopping set to hit record this year in Canada

Study suggests that majority of shoppers looking online for holiday gifts

Online sales are set to hit a record this year in Canada, Statistics Canada said on Monday, amid limits on in-person shopping during the COVID-19 pandemic.

The new data is in line with Statistics Canada’s estimates from the spring, when retail e-commerce sales more than doubled from February to May.

Online shopping fell this summer from its high of $4 billion in May as more stores opened to in-person shopping.

Nonetheless, Statistics Canada says that 2020 is on pace to beat 2019’s total e-commerce sales of $305 billion, a figure that has more than doubled since 2013 and includes business-to-business sales as well as retail purchases.

A separate online survey of 600 adults from Google Canada in late October also suggested that 70 per cent of respondents were looking online, not in-store, for holiday gifts. (The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population.)

The data comes as Canada’s biggest city, Toronto, and neighbouring Peel Region entered a lockdown ahead of the key holiday shopping season, limiting non-essential retailers to curbside pickup an online sales. Only essential businesses, such as grocers and pharmacies, are open to in-person shopping for the next 28 days, and store capacity is limited to 50 per cent. Other municipalities across Canada are also tightening restrictions amid rising COVID-19 case counts.

Meanwhile, several Canadian retailers, including Le Chateau, Mountain Equipment Co-operative, GNC Holdings, and Aldo, have filed for creditor protection this year.

Up until last year, online sales represented about eight per cent of revenue for Canadian businesses with five or more employees, Statistics Canada said in the report. As of 2019, 39 per cent of large businesses had online sales in Canada, compared with 23 per cent of small businesses, the report said.

Statistics Canada also noted that in the past, wholesalers and shippers, rather than retailers, have been the top beneficiaries of the trend toward online shopping.

Wholesalers contributed $85 billion toward total online sales last year, while transportation and warehousing represented $60 billion, manufacturing was worth $38 billion, and retailers grossed $22 billion.

While one in four Canadian businesses had some online sales in 2019, Statistics Canada said goods sold in retail stores were often bought in bulk online from higher in the supply chain, meaning that the majority of online sales across the country were business-to-business.

READ MORE: Canada Post urges holiday shoppers to buy gifts early amid surge in online shopping

Anita Balakrishnan, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusShopping and Classifieds

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A memorial to former Abbotsford and RCMP police officer Shinder Kirk in Cedar, B.C. Kirk died in a car accident on Cedar Road in December 2018. (Chris Bush/News Bulletin)
Trial begins in Nanaimo for man involved in car crash that killed retired police sergeant

RCMP accident reconstructionist takes stand in trial of Conrad Nikolaus Wetten

Next week Nanaimo singer Laura Kelsey is releasing her new single A Foolish Thing and its accompanying music video. (Video still courtesy Greg Nuspel)
Nanaimo singer joined by wolf, dancers in new music video

‘A Foolish Thing’ is Laura Kelsey’s first professionally made single in seven years

B.C. Minister of Mental Health and Addictions Sheila Malcolmson announces an app that is intended to connect children and youths with mental health and addictions services. (B.C. Government image/Flickr)
5 years in the making: Mental health app for youths launches in B.C.

The province provided $1.6 million to fund virtual care platform

Two semi trucks collided on the Nanaimo Parkway just north of Northfield Road on Wednesday morning, May 5. (Chris Bush/News Bulletin)
UPDATE: Semi truck driver now in stable condition following this week’s crash on Nanaimo Parkway

RCMP repeat call for any dashcam footage around 7:40 a.m. on Wednesday, May 5

Phone companies have the expertise to be able to address the problem of phone scams, says letter writer. (Stock photo)
LETTER TO THE EDITOR: Phone companies should crack down on scammers

It’s time for these companies to be held accountable, says letter writer

B.C. Minister of Mental Health and Addictions Sheila Malcolmson announces an app that is intended to connect children and youths with mental health and addictions services. (B.C. Government image/Flickr)
5 years in the making: Mental health app for youths launches in B.C.

The province provided $1.6 million to fund virtual care platform

A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
B.C. to start releasing neighbourhood-specific COVID numbers after data leak

Documents obtained by the Vancouver Sun show cases broken down by neighbourhoods

Ladysmith RCMP safely escorted the black bear to the woods near Ladysmith Cemetary. (Town of Ladysmith/Facebook photo)
Black bear tranquillized, relocated after wandering around residential Ladysmith

A juvenile black bear was spotted near 2nd Avenue earlier Friday morning

Provincial health officer Dr. Bonnie Henry and Health Minister Adrian Dix update B.C.’s COVID-19 situation at the B.C. legislature, April 29, 2021. (B.C. government)
B.C.’s COVID-19 case count creeps up, seven more deaths

445 people in hospital, 157 in intensive care

Summerland’s positive test rate is much higher than surrounding local health areas, according to internal BC CDC documents. (BC CDC)
Summerland 3rd behind Surrey, Abbotsford in daily per capita COVID-19 cases

Interior Health is rolling out additional vaccine availability to the community

Amazon is pausing its Prime Day marketing event in Canada this year amid ongoing COVID-19 outbreaks at its facilities in Ontario. THE CANADIAN PRESS/Nathan Denette
Amazon Prime Day halted in Canada due to COVID-19 outbreaks in warehouses

The event was postponed to protect the health and safety of employees and customers, the company says

Ally Thomas, 12, seen in an undated family handout photo, died on April 14 from a suspected overdose. Her family says they are frustrated more public supports weren't available when they tried to get her help. THE CANADIAN PRESS
Minister says suspected overdose death of 12-year-old pushing B.C. to ‘do better’

Minister Sheila Malcolmson of Mental Health and Addictions says the government is working ‘as hard as we can’ to build a system of care for youths

At this Highway 3 check point, police officers will be asking for identification from drivers, documentation regarding the driver’s name and address, and the purpose for the driver’s travel. (RCMP)
No fines handed out at 1st COVID-19 roadblock as checks move across B.C.

Cpl. Chris Manseau says a total of 127 vehicles were stopped at a roadblock in the Manning Park area

A spectator looks on as the Olympic Caldron is relit in downtown Vancouver, Wednesday, February 12, 2020. THE CANADIAN PRESS/Jonathan Hayward
Small majority of B.C. residents in favour of a Vancouver 2030 Olympic bid: survey

A new survey shows a split over the possibility of public money being spent to organize and host the winter games

Most Read