Pedestrians stroll along Spring Garden Road in Halifax on Thursday, Nov. 19, 2020. A new retail shopping event has arrived, encouraging consumers to support local, independent businesses during the holiday season. THE CANADIAN PRESS/Andrew Vaughan

Pedestrians stroll along Spring Garden Road in Halifax on Thursday, Nov. 19, 2020. A new retail shopping event has arrived, encouraging consumers to support local, independent businesses during the holiday season. THE CANADIAN PRESS/Andrew Vaughan

‘Nightmare on Main Street:’ After a tough year, campaign urges consumers to buy local

Only 38 per cent of retail businesses are reaching their usual sales levels

A new retail event encouraged consumers to support small businesses on Saturday, reminding shoppers that the holiday season is a critical time for many neighbourhood mom-and-pop shops.

Small Business Saturday, wedged between Black Friday and Cyber Monday, is the latest sales campaign aimed at holiday shoppers.

But unlike its larger retail counterparts, which tend to shine a spotlight on big box stores, Small Business Saturday suggested consumers support their local stores.

The initiative comes during the holiday shopping season, a make-or-break time of year for many independent businesses.

Christie Pinese, who owns the home decor and gift shop Rose City Goods, said on Instagram that she’s been floored by how many people have taken up the shop-small cause, particularly in Toronto, where non-essential stores can only offer curbside pickup and delivery.

“This little shop is beyond grateful for the love and support you’ve showed us this year. Seeing so many people sharing their gift guides and lists warms my heart,” she wrote. “I love the awareness it brings and I’ve discovered some great new businesses myself recently because of it!”

In Edmonton, meanwhile, the team at Shop Harrow wished everyone a happy Small Business Saturday.

“Our team at Shop Harrow want to say thank you to everyone for all the support over the last little while,” an Instagram post read. “We sure have some amazing customers!”

Laura Jones, executive vice-president of the Canadian Federation of Independent Business, said 2020 has been one of the toughest years ever for many small retailers.

“It’s been a nightmare on Main Street,” she said in an interview Saturday. “It’s been financially and emotionally very, very difficult for small business.”

Jones said the shopping event is intended to push consumers towards supporting small businesses by making purchases online, using curbside pick-up or taking advantage of in-person shopping where possible.

“We’re asking people to think about their choices and become a conscious consumer,” she said, adding that the idea is to encourage shoppers to think beyond the big chains and online giants.

“The survival of small businesses in your neighbourhood depends on your support.”

According to the CFIB’s latest data, only 38 per cent of retail businesses are reaching their usual sales levels. The organization said one in seven, or about 158,000 businesses across Canada, are at risk of permanent closure.

Jones said small businesses are the “backbone of the economy.” Data compiled by the CFIB and campaign sponsor American Express said small businesses employ nine out of 10 Canadians and often support local charities, schools and sports teams.

“The bottom line is the consumer has the power to make a difference here,” she said. “We’re not powerless in this pandemic. The choices we make every day will shape what Canada is going to look like tomorrow.”

During the pandemic, many small businesses have ramped up their online presence.

The CFIB said more than 150,000 small businesses in Canada have entered the e-commerce market since March. In all, about a third now offer online sales.

Retail analyst Bruce Winder said an event like Small Business Saturday is “incredibly relevant” this year.

“Most small retailers have been shut down or limited for several months now and they’re really struggling,” he said. “This is a good way to get the message out there that they need our support.”

READ MORE: Black Friday shopping in a pandemic: COVID-19 closes some stores, sales move online

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronaviruseconomySmall Business

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Beef to the person in the little car who tailgates me with high beams along Kilpatrick and Jingle Pot in the morning and lays on the horn when I turn left onto East Wellington. If following the speed limit is not going to get you where you are going on time please do not take it out on me. May I suggest you leave a bit sooner.
Beefs & Bouquets, Jan. 27

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail editor@nanaimobulletin.com

(News Bulletin file)
COVID-19 affects student enrolment and funding for Nanaimo school district

More distance-ed students leads to yet-to-be divvied out money, says SD68 secretary-treasurer

An Island Health graph showing COVID-19 cases in the central Island by local health area between Dec. 27 and Jan. 23. (Island Health image)
Central Island’s COVID-19 case spike shifting, says Island Health

Cowichan Valley has seen the highest number of cases, but Nanaimo and south Island seeing upticks

Cash and drugs allegedly found in a suspect’s possession following an arrest earlier this month in downtown Nanaimo. (Photo submitted)
Accused drug dealer arrested in downtown Nanaimo carrying $20,000, fentanyl, crack and meth

Terrance Virus, 39, being held in custody, scheduled to appear in court Feb. 1

Letter writers weigh in on Nanaimo’s animal responsibility bylaw that will control roaming cats. (Stock photo)
LETTERS TO THE EDITOR: Bylaw will lead to cat abandonment

Letter writer foresees SPCA and pound will be overrun with cats that can’t be trained to a leash

An Island Health graph showing COVID-19 cases in the central Island by local health area between Dec. 27 and Jan. 23. (Island Health image)
Central Island’s COVID-19 case spike shifting, says Island Health

Cowichan Valley has seen the highest number of cases, but Nanaimo and south Island seeing upticks

This coming Thursday, Jan. 28, is Bell Let’s Talk Day, and conversations about mental health would serve many of us well as the pandemic persists. (Zackary Drucker/The Gender Spectrum Collection)
Editorial: Let’s talk about our mental health in a pandemic

Bell Let’s Talk Day is Thursday, Jan. 28

B.C. Premier John Horgan wears a protective face mask to help prevent the spread of COVID-19 prior to being sworn in by The Honourable Janet Austin, Lieutenant Governor of British Columbia during a virtual swearing in ceremony in Victoria, Thursday, November 26, 2020. THE CANADIAN PRESS/Jonathan Hayward
Premier Horgan calls jumping COVID vaccine queue ‘un-Canadian’

Horgan says most people in B.C. are doing their best to follow current public health guidelines

Worker at Swartz Bay terminal on Monday, January 20, 2020. (THE CANADIAN PRESS/Chad Hipolito)
Former BC Ferries employee alleges he was fired because of his race

Imraan Goondiwala has been granted a BC Human Rights Tribunal hearing

A concrete seawall built to prevent erosion on a property on Driftwood Drive on Mudge Island. (Islands Trust image)
Appeal Court says Mudge Island homeowners’ seawall has to go

Court decides right to guard against erosion isn’t a ‘privileged’ property right

B.C. Ferries is in the midst of gathering support from local governments for a plan that would fully electrify Island-class ferries. A pair of hybrid ferries are slated for the Gabriola-downtown Nanaimo ferry route for 2022. (News Bulletin file)
Hybrid vessels just a start as B.C. Ferries works toward fully electric sailings on Gabriola route

Ferry corporation seeking support from local governments for electrification plan

Royal B.C. Museum conservator Megan Doxsey-Whitfield kneels next to a carved stone pillar believed to have significance as a First Nations cultural marker by local Indigenous people. The pillar was discovered on the beach at Dallas Road last summer. Museum curatorial staff have been working with Songhees and Esquimalt Nation representatives to gain a clearer picture of its use. (Photo courtesy Royal BC Museum)
Stone carving found on Victoria beach confirmed Indigenous ritual pillar

Discussion underway with the Esquimalt and Songhees about suitable final home for the artifact

Former Vancouver Giants forward Evander Kane is seen here in Game 7 of the second round of the 2009 WHL playoffs against the Spokane Chiefs (Sam Chan under Wikipedia Commons licence)
Gambling debts revealed in details of bankruptcy filing by hockey star Evander Kane

Sharks left winger and former Vancouver Giants player owes close to $30 million total

Othman “Adam” Hamdan, pictured in front of Christina Lake’s Welcome Centre, was acquitted of terrorism related charges in 2017. He has been living in Christina Lake since November 2020. Photo: Laurie Tritschler
Man acquitted on terrorism charges awaits deportation trial while living in Kootenays

Othman Ayed Hamdan said he wants to lead a normal life while he works on his upcoming book

Most Read