Nanaimo MLA Sheila Malcolmson, Nanaimo Mayor Leonard Krog and Dean Price, Freedom’s vice-president and general manager of corporate retail - West, cut the ribbon to open the mobile carrier’s Woodgrove Centre location on Thursday. (GREG SAKAKI/The News Bulletin)

New wireless carrier comes to Nanaimo

Freedom Mobile opened at Woodgrove Centre on Thursday as part of expansion in B.C.

Nanaimo’s mobile marketplace expanded today with a new wireless carrier in the city.

Shaw’s Freedom Mobile held an official opening at its new store at Woodgrove Centre on Thursday morning.

“We’re not launching a store today, we’re launching an entire market,” said Dean Price, Freedom’s vice-president and general manager of corporate retail – West.

A Freedom Mobile press release notes that the company is an alternative to the ‘big three’ networks (Bell, Telus and Rogers) and suggests increased competition will bring down wireless prices.

“The competition’s got 30 years ahead of us, so we’re working really hard … We’re building as hard and fast as we can. So, existing networks, we’re bolstering it and new markets, we’re expanding into,” Price said.

Nanaimo MLA Sheila Malcolmson said at the official opening that more choice for consumers benefits everyone and Nanaimo Mayor Leonard Krog was also at Thursday’s event to welcome the new wireless service.

“The concept of freedom today means you have access to wireless in a way that is fast and efficient and gives you access to the whole world – freedom to understand and gain knowledge and exchange views and communicate,” Krog said.

In addition to the Woodgrove store, Freedom Mobile has retail locations at Walmart at Woodgrove and at Loblaws’ The Mobile Shop at Real Canadian Superstore.

RELATED: Bell joins Rogers with ‘unlimited’ data plans, but not Telus

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