Nanaimo mall recognized for marketing campaign

NANAIMO – Woodgrove Centre's partnership with Mayfair shopping centre on 'Gift the Island' campaign wins industry award.

The International Council of Shopping Centers announced the winners of the 2016 Canadian Shopping Centre Awards in Toronto earlier this month, recognizing Canada’s most innovative shopping centres for outstanding achievement across marketing, development and design, and retail store design categories.

The council named Woodgrove Centre as a Silver Award winner in the multi-centre channel marketing category for the ‘Gift the Island’ campaign.

Woodgrove and Mayfair Shopping Centre rolled out a co-branded gift card pilot program in December 2015. Contests built excitement while a multimedia campaign engaged shoppers through all channels.

“We are very proud to win this prestigious award from our industry,” said Julia Dow, Woodgrove general manager.