Nanaimo mall recognized for marketing campaign

NANAIMO – Woodgrove Centre's partnership with Mayfair shopping centre on 'Gift the Island' campaign wins industry award.

The International Council of Shopping Centers announced the winners of the 2016 Canadian Shopping Centre Awards in Toronto earlier this month, recognizing Canada’s most innovative shopping centres for outstanding achievement across marketing, development and design, and retail store design categories.

The council named Woodgrove Centre as a Silver Award winner in the multi-centre channel marketing category for the ‘Gift the Island’ campaign.

Woodgrove and Mayfair Shopping Centre rolled out a co-branded gift card pilot program in December 2015. Contests built excitement while a multimedia campaign engaged shoppers through all channels.

“We are very proud to win this prestigious award from our industry,” said Julia Dow, Woodgrove general manager.

Just Posted

Nanaimo hotel tax set to go up

Hospitality association lays out five-year plan for tourism in Nanaimo

Tour de Rock ready to start making its way down Vancouver Island

Tour de Rock takes place Sept. 21 to Oct. 4

Public meeting will explore ideas to battle addiction and crime in Nanaimo

Organizers call for treatment centres, accountability for crimes, citizens’ task force

VIU students empowered to ‘shift the vote’ this election

VIU Students’ Union, B.C. Federation of Students launch ‘Our Time is Now’ campaign

Nanaimo-Ladysmith candidates ‘disappointed’ with prime minister over blackface

Situation a ‘nightmare’ for Trudeau and the Liberals, says VIU professor

Handgun crackdown, health spending and transit plans latest campaign promises

Friday was the end of a busy week on the campaign trail

Beefs & Bouquets, Sept. 19

To submit a beef or a bouquet to the Nanaimo News Bulletin, e-mail bulletinboard@nanaimobulletin.com

Nanaimo athletes earn gold, silver, bronze at 55-Plus B.C. Games

Huge contingent of local participants competed in largest-ever 55-Plus B.C. Games in Kelowna

Nanaimo beekeepers take down nest of giant hornets

One nest eradicated at Robins Park, but there are still Asian giant hornets around

One-in-five British Columbians think they’ll win big while gambling: study

Roughly 58 per cent of British Columbians bought at least one lottery ticket in past year

Takaya, B.C.’s infamous lone wolf, seen eating seal and howling away on Discovery Island

Fun facts about Takaya the wolf, like his a 36-hour tour around Chatham, Discovery Islands

Resident finds loaded shotgun inside a duffle bag in Kelowna alleyway

RCMP seized a loaded 12-gauge shotgun, ammunition, clothing and other items

Graffiti, calls and Snapchat: RCMP probe string of threats targeting Kamloops schools

There have been nine different threats made to four different schools in the city

Oak Bay father’s testimony at murder trial like plot of ‘bad low-budget movie:’ Crown

Crown alleged Andrew Berry’s ‘entire story of Christmas Day is a lie’

Most Read