Canadians spent $1.7 billion dollars online in December 2017

Online retail sales accounted for 3.4 per cent of total retail sales

E-commerce retail sales in Canada hit $1.7 billion, which accounted for 3.4 per cent of total retail sales in Canada. But if this share appears low, a coming report says digitalization will significantly change the retail environment, away from brick and mortar stores towards online shopping.

RELATED: Amazon goes down during Prime Day

Titled Me, My Life, My Wallet, the report prepared by KPMG shows that an increasing number of Canadian shoppers are turning to online channels, led by the fast-growing Gen Y and Z demographics. While e-commerce adoption in Canada lags other developed countries, Canadians’ buying habits are evolving and they are gradually migrating online, driven by the growing need for convenience and personalization, according to a release.

READ ALSO: First stores open in Victoria’s expanded Mayfair shopping centre

Millennials — already the largest generation in the Canadian workforce, according to the report — will soon be the world’s largest single demographic group. This sociological status will reshape the Canadian retail industry. Since four of 10 millennials live with their parents, their buying habits are rubbing off on their Boomer parents, it reads. This merging of two cohorts will reshape retailing, the report predicts.

This said, the report notes that many Canadian retailers remain “stuck in a Boomer mentality.”


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Best of the City: Making a house a home

Dodd’s Furniture, voted Best Furniture Store, settles into new location in Nanaimo

Best of the City: Greek taverna takes top spot

Asteras in the Old City Quarter chosen Nanaimo’s Best Restaurant Overall

LETTER TO THE EDITOR: Help keep customer service workers safe

Remember that people asking you to respect health guidelines are still people, says retail worker

Paul Manly reacts to Liberal throne speech

Manly says the Liberals need to back up their promises with action

B.C. records 98 more COVID-19 cases, most in Lower Mainland

One new senior home outbreak, Surrey Memorial outbreak over

Best of the City: This year’s winners

Nanaimo News Bulletin presents full results of our 2020 Best of the City readers’ survey

Vancouver Island Tour de Rock riders roll into Parksville Qualicum Beach

Saturday’s schedule includes Port Alberni, Ucluelet and Tofino, followed by Nanaimo on Sunday

PHOTOS: 2nd calf in a month confirmed among Southern Resident killer whale pod

Center for Whale Research said they will eagerly await to observe the calf to evaluate its health

2 British Columbians arrested, 3 at large in massive Alberta drug bust

Eight people are facing 33 charges in what police have dubbed Project Incumbent

97 distressed horses, cats and dogs seized from farm in Princeton

RCMP assisted as BC SPCA executed search warrant

Snuneymuxw artist brings aquatic designs to Nanaimo’s Beban Park pool

Work by artist Eliot White-Hill is being installed at the pool this month

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Most Read