Sweater donation heats up campaign
With winter’s chill still in the air, the Downtown Nanaimo Business Improvement Association helped keep things toasty for the city’s less fortunate.
Taking part in the two-week Business Improvement Areas of British Columbia Turn Down the Heat campaign, Nanaimo’s downtown businesses collected 926 new or gently-used sweaters for the Nanaimo Women’s Centre and the Nanaimo Men’s Resource Centre.
The campaign, an environmental and charitable initiative in partnership with FortisBC, involved 15 BIAs across the province.
Nineteen downtown Nanaimo businesses took part, with the Flying Fish, Lux Accessory Boutique and the Palace Hotel registering the largest donations. Nanaimo collected more sweaters than any other community in B.C.
With more than 5,000 sweaters donated to local charities provincewide, the campaign eclipsed its goal of 2,500.