Online campaign aids Loaves and Fishes

Most people don’t realize that food banks need more than just food to feed families.

In fact, a new survey of Canadian food banks shows that almost 90 per cent of food banks could increase access to food and improve services within their communities with the addition of basic resources such as freezers and increased storage space.

Although the first reaction is to donate food, helping to resolve some of these simple capacity issues is also critical.

Over the next two months, Kraft Canada is calling on Canadians to engage in addressing the capacity issues facing food banks as part of their Kraft Food for Families program.

In partnership with Food Banks Canada, Kraft Food for Families is addressing these issues and will support 100 food banks across Canada with an increased donation goal of $125,000.

Until Dec. 31, Canadians can add their names once a day, every day online at and a donation of 50 cents will be made in their names to address the capacity needs of their local food bank.

Loaves and Fishes Community Food Bank in Nanaimo is participating in this year’s Kraft Food for Families program.

In 14 days, members of the community have raised more than $3,000 simply by going online to the website.

At the end of December the food bank in each region with the most names will receive a bonus donation of $5,000.

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