Community

Grocer promotes Canadian products

Country Grocer is making it easier for its customers to identify and buy Canadian food products.

The grocery retailer is working with Agriculture and Agri-Food Canada on an initiative promoting Canadian food products in its six Island stores beginning Sunday (June 17).

Country Grocer will be using signs, shelf displays, stickers, brochures and other printed material to help customers at their stores learn more about Canadian food products and help them find these products on the store shelves.

The promotional event will also be featured in store flyers and on the company website.

The initiative has been expanded after a successful 2011 pilot project conducted in Newfoundland and Labrador, Ontario and British Columbia that identified Canadian products in a select group of stores.

Sales of the featured Canadian food products went up significantly, showing that consumers prefer to buy Canadian products if they can easily identify them.

To find out more about Canadian food products, the Canada Brand initiative and how to identify Canadian food products on store shelves, please visit www.eatcanadian.ca.

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